Barron Equipment and Overhead Doors is an area distributor for material handling, ergonomic equipment, dock equipment, and overhead doors. In redeveloping their website, Barron tasked Twin State with updating the look of their site as well as showcasing the many product lines that they offer, with an eventual path towards selling those products online. One of the first steps in the Barron solution was to organize all the products offered into logical categories to make it easier for customers to find products quickly.
Another aspect of the solution was for Twin State to develop the Barron website using its Content Manager. Using Twin State's Content Manager would allow Barron staff to easily update their own site at any time, but also would allow them to activate the ecommerce feature at the point when they become ready to make that step from online catalog to online sales.
The result: Barron Equipment has a website that has the ability to evolve with their business and serve their customers well.
