Today’s marketing is about engaging audiences online, which is where people spend most of their time now. If you want to compete for attention, you have to utilize different types of content to inform your audience about your products. One of the most impactful methods is videos.
72% of consumers say that they’d rather learn about a product or service via video, and 78% of people watch online videos at least once per week.
Video marketing can explain a complicated product in just a few minutes by showing what it can accomplish. Providing the same level of comprehension on a web page might take several paragraphs of text.
You can also make a more meaningful connection with your audience through video by injecting your brand personality and even introducing yourself and your team.
Videos can immediately engage a viewer and elicit an emotional response. Individuals are over 27x more likely to click on an online video ad than a banner ad with just a picture.
If video isn’t currently part of your digital marketing strategy, it should be. Companies that leave video out of their marketing content are at a disadvantage and at risk of having the competition outshine them.
Here are some ways you can get started with video marketing and leverage it to get more leads and sales.
Create a Strategy Using Different Video Types
Some companies fail to get traction with their video marketing efforts because they lack a strategy. They decide to make just one video to see what happens but don’t have much thought behind how video content connects to all their other content.
It’s important to create a strategy for how you will use videos in your online marketing plan. This includes mixing in different types of media and deciding what purpose that specific video has. What goal do you have for interaction with a video?
Here are a few of the different video types and their purposes:
- Brand Awareness: Introduce your company and set up future interactions.
- Reviews & Testimonials: Earn trust for your company and your offerings.
- How To Use Your Product: Drive leads and improve customer experience.
- Behind the Scenes: Personalize your company to potential customers.
Use Video Over Multiple Channels
Creating an engaging video takes time and effort, so you should leverage it over as many marketing channels as possible. This allows that video to work for you in a variety of formats to drive leads.
Use your videos:
- On your website
- Over social media
- In your email newsletter
- In paid online ads
Include a Call to Action
Another common mistake made by companies new to video marketing and not working with a digital marketing partner is to leave out a call to action (CTA) at the end of their video.
Just like any other marketing, you need to tell the audience what action you’d like them to take. If someone gets to the end of your video, you can’t just assume they’ll search for your website online after that.
You should put in a CTA as the last frame of your video and ensure people have time to read it to get your phone number or click a link to a landing page.
Add Videos to Product/Service Pages
One of the best places to put videos on your website is on your products or services pages. 73% of people state they are more likely to purchase a product after seeing a demo explaining how it works.
Many have short attention spans these days and may not have time to review your website to read about how your product works. Offering an informative video on the page can give them the understanding they need to make a buying decision quickly.
Use Your Blog Posts as Subjects for Videos
Coming up with new video topics can be challenging, which is why you should connect your videos to content you’re already creating for other areas of your digital marketing strategy.
If you post blog posts regularly as part of your SEO and lead generation strategy, use that to create a quick companion video.
Take the main points of the blog post and make a short 1 to 2-minute video. This helps springboard from content you’re already making, saving you time and offering potential leads and customers more ways to learn about what you sell.
Post on YouTube as Well As Your Site
YouTube is the most visited site in the world. It’s also owned by Google, which is why you’ll sometimes see YouTube videos showing up on the first page of the search results.
In addition to the various websites that you market your video, make sure to also post them on YouTube to gain you more potential leads and boost your SEO efforts.
Let’s Plan a Stellar Digital Marketing Strategy for 2022!
Twin State Technical Services has experts in all facets of digital marketing, including video production. We can help your Quad-Cities area business with effective marketing strategies that will help you grow in 2022.
Contact us today for a consultation. Call 563-441-1504 or contact us online.
References linked to:
digital marketing, leads & sales, video marketing