You will often hear that the cloud is the future of business. It is easy to see why people think so. The cloud’s flexibility, agility, and scalability appeal to companies of all sizes. In line with this, 59% of small and midsize businesses (SMBs) using cloud services report significant productivity benefits from it, compared to 30% of…
Client News
Women’s History Month Recognition
Check this out, our leader, Beth Tinsman, was featured by the Quad Cities Chamber of Commerce in honor of Women’s History Month in March 2022. The team at Twin State Tech is proud of her accomplishments and community involvement. Read more about this interview next. “In honor of Women’s History Month, the Quad Cities Chamber…
Microsoft 365 Groups vs Distribution Lists – What You Need to Know
If your company is thinking about moving to Office 365 – or you have already – then welcome to the club! You are now one of the one billion people harnessing the power of Microsoft’s suite of apps to improve business efficiency and enhance productivity. Microsoft has been one of the big guys for a long time…
Wrapped Apps: The Most Cost-Effective Way to Make an App
People are increasingly accessing the internet through mobile devices rather than desktops. Microsoft estimates that smartphones and tablets are now the dominant productivity tool, with 80% of the workload on average being done through mobile. In 2020, mobile devices accounted for 64% of all internet visits, and desktops accounted for just 36%, further illustrating…
4 Tips for Improving Your Workflow Using SharePoint in Microsoft 365
The pandemic accelerated many organizations’ adoptions of cloud technology. During 2020, 57.3% of surveyed businesses completed a SharePoint or Microsoft 365 migration, with 83.6% stating the project either proceeded on schedule or was accelerated. Microsoft 365 is one of the most popular cloud services in the world, and it comes with so many applications that…
6 Ways to Leverage Video Marketing to Generate Leads & Sales
Today’s marketing is about engaging audiences online, which is where people spend most of their time now. If you want to compete for attention, you have to utilize different types of content to inform your audience about your products. One of the most impactful methods is videos. 72% of consumers say that they’d rather learn…
Pros & Cons of Using Facebook or Google for Logins
A few years back, large cloud services like Google and Facebook, began allowing other websites and services to authenticate new users through their websites. OAuth, which stands for Open Authorization allows signing in to services such as Zoom, without setting up a new account; instead, it uses Google ID or Facebook login information. Many find this…
7 Most Common Types of Digital Marketing
Consumers search for information on products and services online more than any other place. Search engines are the main method people use, with 40% of people looking for products and services this way. Amazon comes in a close second at 38%. Today, companies must have a digital marketing strategy if they want to find customers and remain competitive. This type of strategy isn’t just one thing. It involves using…
What is Geofence Marketing and How do Digital Ads Work
Company advertising and marketing have changed a lot in the last 25 years. The most effective ad campaigns are now digital because people are spending so much of their time online, either through a desktop PC, tablet, or smartphone. If a business wants to reach customers, they now have more dynamic ways to do it, including using digital marketing that can…
End Of The Year Tech Message From Beth Tinsman From Twin State
Hello everyone, As we race to close out 2021, I have some key messages to share about tech and I’ll keep it fun and simple. We stand near-50 strong and remain dedicated to enabling technology for our organizations, so they thrive in the community we have. We continue to work in the optimization zone for…