Customer PortalGoogle is removing support for third-party cookies in 2024. This is huge, as two out of three people use Chrome as their browser, and it will largely impact the digital marketing industry – 83% of online marketers use third-party cookies. It is time to prepare and research alternatives. What Are Cookies? Cookies have existed for…
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How to Balance User Authentication Security with User Convenience
According to the latest Cost of a Data Breach Report by IBM Security, compromised passwords are the main cause of data breaches around the world. This is an alert to both small businesses and large enterprises that access security and authentication should be a high priority for any cybersecurity strategy. While it’s well known that…
6 Best Practices for Setting Up Ecommerce Product Pages That Sell
What makes some ecommerce sales pages convert better than others? It’s usually not just one factor, it’s several. Good website pages for products or services will use best practices that draw in the visitor with engaging text and imagery that gives them a clear path to a buying decision. Just putting a product up online…
Switching From Universal Analytics to Google Analytics 4: Five Things You Need to Know
When it comes to managing a website, you need to know whether the content that you are putting out is doing well or not. With the help of website analytics, you can track which of your pages are attracting the most site visitors, which ones are not as popular, and what you can do to…
reCAPTCHA: What It Is and Why You Should Use It on Your Website
Every once in a while, you will encounter a prompt that asks you to prove whether you are a human or not. These are called CAPTCHAs or Completely Automated Public Turing test to tell Computers and Humans Apart. To put it simply, it is a cybersecurity measure meant to differentiate humans from bots. reCAPTCHA is…
Here Are Some of the Best Practices for User Acceptance Testing
Software testing is a crucial step in the end-to-end software product development process because it reveals the quality of the product. The software testing processes consist of Unit Testing -> Integration Testing -> System Testing -> Acceptance Testing. User Acceptance Testing (UAT) is the last phase of software testing and an important phase that measures…
How Color Can Make a Big Impact in Your Graphic Design
One of the most important elements of design is color. Colors are essential in decorating objects and creating an impressive visual for your digital marketing. However, colors can also be used to evoke emotion. Graphic designers understand this significance and they make use of it to appeal to the emotions of their target audience. The…
Don’t Let Your Employees Fall for a Juice Jacking Attack!
Most people cannot go far without their phones being by their side. Smartphones have become a constant companion to most and represent an instant connection with the outside world. In fact, 74 percent of Americans say they feel uneasy about leaving their phone at home when they go out, and 53 percent say that they…
6 Ways AR/VR Opportunities Could Transform Your Business Soon
Augmented reality (AR) and virtual reality (VR) applications may still seem like something that is far into the future of practicality for business use, but the future is coming faster than you may think. Between 2021 and 2028, the global AR/VR market is expected to expand over 800% to more than 250 billion dollars. And…
5 Critical Areas of Cloud Security You Should Have in Place
You will often hear that the cloud is the future of business. It is easy to see why people think so. The cloud’s flexibility, agility, and scalability appeal to companies of all sizes. In line with this, 59% of small and midsize businesses (SMBs) using cloud services report significant productivity benefits from it, compared to 30% of…