Customer PortalSpring is here—and it’s not just your closets that could use a refresh. It’s the perfect time to clean up your digital presence and make sure your website is performing at its best. At Twin State Technical Services, we’re offering free website deep-dives to help you assess and improve your site’s performance. No strings attached—just…
SEO/SEM
The Power Of SEO: Why it is Essential for Your Business
In today’s digital-first world, your website is often the first impression potential customers have of your business. But what if they can’t find it? That’s where Search Engine Optimization (SEO) comes in. SEO isn’t just about ranking higher on Google—it’s about improving visibility, credibility, and user experience to drive real business growth. Why SEO Matters…
Switching From Universal Analytics to Google Analytics 4: Five Things You Need to Know
When it comes to managing a website, you need to know whether the content that you are putting out is doing well or not. With the help of website analytics, you can track which of your pages are attracting the most site visitors, which ones are not as popular, and what you can do to…
How to Create Content for Your Website
Do you write your company’s content? Do you want to start but don’t know how? If you follow these simple steps you’ll be able to write content like a pro! Content creation is important for your company’s SEO. What is SEO you ask? Well it is short for Search Engine Optimization. In our previous post,…
Talking Digital Marketing: SEO Hurting Your Business?
As we said in our previous post about digital marketing, having an online presence is very important in today’s world. Not using one major tactic can hurt a business’s online presence. That tactic is Search Engine Marketing (SEO) and it’s vital to digital marketing. Why is SEO important?Focusing on SEO as a tactic can help…
Learning at MozCon
Our team at Twin State is always willing to learn about the best and newest strategies and tactics. That’s why when a good opportunity comes up, we take advantage. This week, we sent three members of our web team to one of the best digital marketing conferences around—MozCon. What is MozCon? MozCon is one of…
What Exactly is Digital Marketing
We are in the digital age. Marketing your business online will only become more important. Digital marketing is a rising trend in the newest media space, the internet. We all know digital marketing is a vital part of almost every business these days, but what is even considered digital marketing and where do you start?…
2016 Online Presence Resolutions
It’s the New Year, making resolutions to get healthy, organize and learn to fly fish may be on your list. If you’re a business owner, giving your online presence a check up should be towards the top! Here are 5 simple resolutions you can make this year to connect to your customers online! 1. Help customers…
How to Design an Email Signature
Email signatures are like business cards. They exist to meet an obvious purpose, so they’re pretty easy to not think much about. In fact, the HBR Guide to Better Business Writing, Bryan Garner offers just two sentences on the topic: Use a signature that displays your title and contact information. It should look professional (not too long…