2022 is almost over! But first, it would be helpful to review the past twelve months: what you did well, what you could have done better, and what you would like to achieve next year. As you consider your business objectives for the year ahead, we strongly recommend you consider technology. Ideally, you should put…
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Trends in Data Privacy That You Should Have on Your Radar
If we have learned anything from the pandemic, it is the fact that anything can change at any time. We also found we will adjust to the change, learn to live with it, and even take advantage of it if possible. Unpredictability is the rule of the game, and what follows could be very interesting…
6 Ways a Mobile App Can Improve Your Customer Experience
Maintaining client happiness is a top priority no matter where you work in. Every firm depends on providing top-notch customer experience and upholding a good level of client satisfaction. Smart business owners are aware that loyal clients provide businesses with a competitive advantage in the market. They are, therefore, eager to assess any strategy that…
What’s the Difference Between Vulnerability Assessment & Vulnerability Management?
When it comes to cybersecurity, there are a lot of terms thrown around. Two of the most common are vulnerability assessment and vulnerability management. But what do they mean? And more importantly, what’s the difference between the two? 43% of cyber-attacks are targeted at small businesses, but only 14% are prepared to properly defend themselves.…
6 Things to Know Before You Get Cybersecurity Insurance
Many small businesses assume they don’t need cybersecurity insurance because they don’t store sensitive data, but that’s not always the case. Even if you don’t have customer Social Security numbers or credit card information on file, you could still be liable for damages if your site is hacked, and customer data is compromised. These security…
How to Balance User Authentication Security with User Convenience
According to the latest Cost of a Data Breach Report by IBM Security, compromised passwords are the main cause of data breaches around the world. This is an alert to both small businesses and large enterprises that access security and authentication should be a high priority for any cybersecurity strategy. While it’s well known that…
6 Best Practices for Setting Up Ecommerce Product Pages That Sell
What makes some ecommerce sales pages convert better than others? It’s usually not just one factor, it’s several. Good website pages for products or services will use best practices that draw in the visitor with engaging text and imagery that gives them a clear path to a buying decision. Just putting a product up online…
Switching From Universal Analytics to Google Analytics 4: Five Things You Need to Know
When it comes to managing a website, you need to know whether the content that you are putting out is doing well or not. With the help of website analytics, you can track which of your pages are attracting the most site visitors, which ones are not as popular, and what you can do to…
reCAPTCHA: What It Is and Why You Should Use It on Your Website
Every once in a while, you will encounter a prompt that asks you to prove whether you are a human or not. These are called CAPTCHAs or Completely Automated Public Turing test to tell Computers and Humans Apart. To put it simply, it is a cybersecurity measure meant to differentiate humans from bots. reCAPTCHA is…
Google Business Profile: What is it?
What is it? Google Business Profile is an easy-to-use tool from Google for businesses and organizations to manage their online presence across Google, including Local Search Results and Google Maps. To help customers find your business and tell them more about you, we can help you claim/verify your business and edit your business information for…