Today’s marketing is about engaging audiences online, which is where people spend most of their time now. If you want to compete for attention, you have to utilize different types of content to inform your audience about your products. One of the most impactful methods is with videos. 72% of consumers say that they’d rather…
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Pros & Cons of Using Facebook or Google for Logins
A few years back, large cloud services like Google and Facebook, began allowing other websites and services to authenticate new users through their websites. OAuth, which stands for Open Authorization allows signing in to services such as Zoom, without setting up a new account; instead, it uses Google ID or Facebook login information. Many find this…
TSTS Virtual Event: Digital Marketing Trends in 2022. A Roundtable Discussion with Townsquare Media Group
Register now! Details This month TSTS is partnering with Townsquare Media to discuss the latest digital marketing trends in 2022. During this 60-minute session, you will learn how digital is the #1 marketing strategy. Agenda Who is Townsquare Ignite The ins and outs of OTT Growth of new digital Example TikTok Examples of successful campaigns…
7 Most Common Types of Digital Marketing
Consumers search for information on products and services online more than any other place. Search engines are the main method people use, with 40% of people looking for products and services this way. Amazon comes in a close second at 38%. Today, companies must have a digital marketing strategy if they want to find customers and remain competitive. This type of strategy isn’t just one thing. It involves using…
What is Geofence Marketing and How do Digital Ads Work
Company advertising and marketing have changed a lot in the last 25 years. The most effective ad campaigns are now digital because people are spending so much of their time online, either through a desktop PC, tablet, or smartphone. If a business wants to reach customers, they now have more dynamic ways to do it, including using digital marketing that can…
End Of The Year Tech Message From Beth Tinsman From Twin State
Hello everyone, As we race to close out 2021, I have some key messages to share about tech and I’ll keep it fun and simple. We stand near-50 strong and remain dedicated to enabling technology for our organizations, so they thrive in the community we have. We continue to work in the optimization zone for…
Where to Use Your Reviews on Your Website to Boost Sales Power
Reviews that you get from customers are a powerful selling tool. About 95% of people research reviews for a company before buying products or services. People want to know what they’re getting into before they purchase, and most will trust reviews as much as they do a personal recommendation from friends or family. Many companies…
6 Elements of Engaging Websites That Convert
Once you get your website up, it has a job to do. For most companies that job is to explain the products and services being offered and convert visitors to leads and sales. It doesn’t matter how great you think your website might look if it’s not connecting with your audience. If you are driving…
Year-End Technology Purchases That You Can Use for Tax Write-Offs
2020 has been an unpredictable year for many companies. But one thing that has not changed is that businesses will be paying their annual taxes in the not too distant future. One of the standard year-end activities accountants will often recommend is to make business equipment investments by December 31 that can be written off as…
Best Ways to Prepare Your Website for the 2020 Holiday Season
Best Ways to Prepare Your Website for the 2020 Holiday Season As we head into the holiday season, life continues to feel very different for consumers and businesses. The pandemic had impacted everything from consumer buying habits to where employees work. Some of the impacts 2020 seen include many large retailers going out of business or closing their anchor mall stores. JC…