Customer PortalGeoff Lampe, a key member of Twin State Technical Services, continues to shine in the digital arena as a valued judge at the AIVA W3 Awards. Established in 2005, these awards celebrate exceptional achievements across various digital categories including websites, marketing, videos, mobile apps, social media, podcasts, and emerging technologies. The AIVA W3 Awards recognize…
Web Development
Top 5 Reasons Your Business Needs a New Website in 2023
It’s a new year and while so many people are thinking, “New Year, New Me,” as a business owner or marketing manager you may be thinking about business goals and “New Year, Better Business!” Investing in your website in 2023 can make a huge impact on your bottom line. Our team is here to help…
How the Removal of Third-Party Cookies will Impact the Internet
Google is removing support for third-party cookies in 2024. This is huge, as two out of three people use Chrome as their browser, and it will largely impact the digital marketing industry – 83% of online marketers use third-party cookies. It is time to prepare and research alternatives. What Are Cookies? Cookies have existed for…
6 Best Practices for Setting Up Ecommerce Product Pages That Sell
What makes some ecommerce sales pages convert better than others? It’s usually not just one factor, it’s several. Good website pages for products or services will use best practices that draw in the visitor with engaging text and imagery that gives them a clear path to a buying decision. Just putting a product up online…
Why is WordPress so Popular?
When it comes to creating and developing a website, one of the first questions to ask is “How should I build it?” There are many options available, each with its benefits, but WordPress stands out among the rest. WordPress is an open-source CMS (content management system) that is not only flexible and easy to use…
Switching From Universal Analytics to Google Analytics 4: Five Things You Need to Know
When it comes to managing a website, you need to know whether the content that you are putting out is doing well or not. With the help of website analytics, you can track which of your pages are attracting the most site visitors, which ones are not as popular, and what you can do to…
reCAPTCHA: What It Is and Why You Should Use It on Your Website
Every once in a while, you will encounter a prompt that asks you to prove whether you are a human or not. These are called CAPTCHAs or Completely Automated Public Turing test to tell Computers and Humans Apart. To put it simply, it is a cybersecurity measure meant to differentiate humans from bots. reCAPTCHA is…
End Of The Year Tech Message From Beth Tinsman From Twin State
Hello everyone, As we race to close out 2021, I have some key messages to share about tech and I’ll keep it fun and simple. We stand near-50 strong and remain dedicated to enabling technology for our organizations, so they thrive in the community we have. We continue to work in the optimization zone for…
Where to Use Your Reviews on Your Website to Boost Sales Power
Reviews that you get from customers are a powerful selling tool. About 95% of people research reviews for a company before buying products or services. People want to know what they’re getting into before they purchase, and most will trust reviews as much as they do a personal recommendation from friends or family. Many companies…
6 Elements of Engaging Websites That Convert
Once you get your website up, it has a job to do. For most companies that job is to explain the products and services being offered and convert visitors to leads and sales. It doesn’t matter how great you think your website might look if it’s not connecting with your audience. If you are driving…