What Business Insights Can I Find from Website Analytics?

So, you’ve got your website built, online, and receiving visitors… now what? Getting started with your website as your online storefront is just the first step. Your business site doesn’t exist in a vacuum. It’s gathering data 24/7 about which pages are most popular, which buttons are getting the most clicks, and which pages are turning…

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The Benefits of Adding E-commerce

No matter the size of your business, you can benefit from the growth of e-commerce by adding creativity to your product offerings. E-commerce orders have grown more than 146% since April 2020. The COVID-19 pandemic has changed the face of online shopping forever. The convenience of shopping any time, day or night, without having to…

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Impact of CCPA on how you use client data: it is time to get compliant

  California’s controversial privacy law California Consumer Privacy Act (CCPA) officially took effect on January 1, 2020, and it certainly did not go unnoticed. Passed and signed late in June 2018, the CCPA or AB 375 gives California consumers the right to see any information that organizations hold about them, and has led to frantic changes in…

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Should Your Business Have an App?

  Apps are becoming increasingly important for businesses. They can be used to market and communicate, optimize processes, gather analytics, and gain a competitive advantage. The number of apps in the Apple store grew from 2.45 million in July 2018 to 3.06 million in July 2019. When is it time for your business to develop…

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What Does ADA Compliance Mean in the Digital Age?

When we think of the Americans with Disabilities Act (ADA), which was passed in 1990, we tend to think of it in terms of handicapped parking, braille on elevator buttons, or wheelchair ramps. But with the advent of technology, websites have become a key method of sales and communication that also needs to be accessible…

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Key Differences Between a Responsive Website and Having Your Own Mobile App

An increasing amount of internet use has migrated from computers to mobile devices ever since smartphones hit the market big time a little over a decade ago. That’s one of the reasons that search giant Google started penalizing websites in their rankings that weren’t responsive, designed to look good on mobile as well as desktop…

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Integrated Marketing Course: Key Website Points

Having recently returned from an Integrated Marketing Course offered by the American Marketing Association, has motivated me to reiterate the following key website points:   What Should a Website Do? Validate: It should be clear what your business is selling within 3 seconds of a user landing on your website. Educate: Provide something of value…

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Internet Browsers, Now Marking Sites as “Not Secure”

Does your website have an SSL certificate? If not, Chrome, Firefox and Apple Safari mark you as “not secure.” How can you tell? When you look at your URL bar you will see either http:// or https:// before www.example.com. Google Chrome already positively labels sites that have been secured with an SSL certificate. They earn a…

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