Where to Use Your Reviews on Your Website to Boost Sales Power

Reviews that you get from customers are a powerful selling tool. About 95% of people research reviews for a company before buying products or services. People want to know what they’re getting into before they purchase, and most will trust reviews as much as they do a personal recommendation from friends or family. Many companies…

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What Business Insights Can I Find from Website Analytics?

So, you’ve got your website built, online, and receiving visitors… now what? Getting started with your website as your online storefront is just the first step. Your business site doesn’t exist in a vacuum. It’s gathering data 24/7 about which pages are most popular, which buttons are getting the most clicks, and which pages are turning…

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The Benefits of Adding E-commerce

No matter the size of your business, you can benefit from the growth of e-commerce by adding creativity to your product offerings. E-commerce orders have grown more than 146% since April 2020. The COVID-19 pandemic has changed the face of online shopping forever. The convenience of shopping any time, day or night, without having to…

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Impact of CCPA on how you use client data: it is time to get compliant

  California’s controversial privacy law California Consumer Privacy Act (CCPA) officially took effect on January 1, 2020, and it certainly did not go unnoticed. Passed and signed late in June 2018, the CCPA or AB 375 gives California consumers the right to see any information that organizations hold about them, and has led to frantic changes in…

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Should Your Business Have an App?

  Apps are becoming increasingly important for businesses. They can be used to market and communicate, optimize processes, gather analytics, and gain a competitive advantage. The number of apps in the Apple store grew from 2.45 million in July 2018 to 3.06 million in July 2019. When is it time for your business to develop…

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What Does ADA Compliance Mean in the Digital Age?

When we think of the Americans with Disabilities Act (ADA), which was passed in 1990, we tend to think of it in terms of handicapped parking, braille on elevator buttons, or wheelchair ramps. But with the advent of technology, websites have become a key method of sales and communication that also needs to be accessible…

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