Google & Yahoo Make Updates That May Affect Your Email Correspondence

Both Google and Yahoo have recently announced significant changes to their Domain-based Message Authentication, Reporting, and Conformance (DMARC) policies, aimed at improving email security and reducing phishing and spoofing attacks. These changes are a proactive step towards enhancing the trustworthiness of email correspondence for users across their platforms, but they can be disruptive to your company’s email correspondence with customers if you are not in compliance with these service provider’s new policies.

Google’s and Yahoo’s Initiative

Google and Yahoo’s latest update to their anti-spam protections involves tightening DMARC policies to further authenticate emails to ensure they’re coming from trusted sources. With this change, Gmail and Yahoo (who also provides AOL email service) will scrutinize incoming emails for authentication, ensuring that messages claiming to be from reputable senders are indeed genuine. By implementing stricter DMARC protocols, these companies aim to minimize the risk of malicious actors impersonating legitimate entities to safeguard users from phishing attempts and email fraud.

Impact on Email Communication

These changes introduced by Google and Yahoo mark a significant step forward in the ongoing battle against email-based cyber threats. By implementing stricter DMARC policies, both companies are reinforcing the authenticity of email communication and mitigating the risk of malicious activities such as phishing, spoofing, and email scams. Users can expect a more secure email environment, where messages from trusted sources are reliably authenticated, and the likelihood of falling prey to fraudulent schemes is substantially reduced.

What it also means is that if you have not set up DMARC for your email service, Google and Yahoo may misidentify your legitimate communications as spam or phishing and reject them. In addition, if you haven’t set up DMARC properly, you won’t even know this is happening as part of the DMARC system is informing service providers how to report when they block email coming from your domain.

When an organization doesn’t have DMARC properly configured, their marketing campaigns, newsletters, and even invoices may get marked as spam and they may never know.

What Twin State is Doing

In order to ensure our customers’ email communication is not disrupted, we are proactively updating your DMARC records. We are taking this step to ensure that your domain is in compliance with Google and Yahoo’s new stricter spam filtering policies. As always, we are working proactively to keep you safe and productive.

What You Need to Know

We’re On It: We are already working to make sure our customers are aligned with the best practices for email security to safeguard their organization.

Increased Authentication: Google and Yahoo are enhancing their DMARC policies to strengthen the authentication process for incoming emails.

Reduced Risk: Tighter DMARC protocols help to reduce the risk of phishing, spoofing, and email fraud by verifying the legitimacy of sender domains.

As always, your security is our top priority. The proactive measures we are taking to align your email with Google and Yahoo’s new policies underscore our commitment to safeguard your business. By adhering to the new DMARC policies, we are taking steps to ensure safer and more secure communication for your company.

Remember – We’ve Got You!

If you have additional questions about the new DMARC policies, Twin State can help. Contact us here.

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