Customer Portal
What is SSL?
SSL, or Secure Sockets Layer, is a security protocol that establishes an encrypted link between a web server and a web browser. This means that any data transferred between the two, like usernames, passwords, and payment information, is protected from hackers. When a website has an SSL certificate, the URL starts with “https” instead of “http,” and a padlock icon appears next to the URL in most browsers, showing visitors, the site is secure.
Why SSL is Essential for Your Website
Protects Sensitive Data
SSL encrypts data, which makes it difficult for unauthorized parties to access the information transmitted between the user and the server. This is especially crucial for websites handling sensitive information, such as credit card numbers or login credentials.
Builds Trust with Your Visitors
Websites with SSL show visitors that you take their security seriously. The padlock icon reassures users that their information is safe, which builds credibility and trust. This can be a deciding factor for users who might otherwise leave your website for a more secure competitor.
Improves SEO and Search Ranking
Google and other search engines prioritize secure websites, rewarding them with better rankings. Adding SSL helps boost your SEO efforts, making your site more visible and attracting more visitors.
Helps with Compliance Requirements
Industries such as healthcare, finance, and e-commerce often require SSL to meet regulations like GDPR (General Data Protection Regulation) and PCI-DSS (Payment Card Industry Data Security Standard). SSL compliance ensures that you’re not only protecting user data but also staying on the right side of regulatory requirements.
Prevents “Not Secure” Warnings in Browsers
Without SSL, most modern browsers will mark your site as “Not Secure,” which can deter users from engaging with your website. The warning can turn potential customers away, impacting conversions and your online reputation.
