What Should a Nonprofit Website Include? A Comprehensive Guide for Effective Online Presence

In today’s digital age, a nonprofit organization’s website plays a crucial role in establishing its online presence and effectively communicating its mission. A well-designed and strategically optimized website not only attracts more visitors, but also helps nonprofits engage and inspire their audience to support their cause. In this article, we will explore 11 essential elements…

Continue reading

Best Ways to Prepare Your Website for the 2020 Holiday Season

Best Ways to Prepare Your Website for the 2020 Holiday Season   As we head into the holiday season, life continues to feel very different for consumers and businesses. The pandemic had impacted everything from consumer buying habits to where employees work.  Some of the impacts 2020 seen include many large retailers going out of business or closing their anchor mall stores. JC…

Continue reading

Integrated Marketing Course: Key Website Points

Having recently returned from an Integrated Marketing Course offered by the American Marketing Association, has motivated me to reiterate the following key website points:   What Should a Website Do? Validate: It should be clear what your business is selling within 3 seconds of a user landing on your website. Educate: Provide something of value…

Continue reading