The Shift to E-commerce: Improving Buyer Experiences Across Industries

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Scale your e-commerce strategies and expand your sales online with tips from Dynamicweb & Twin State Tech.

With the massive global shift to e-commerce and the data showing no signs of it slowing down, one thing has become clear: today's customers prefer to buy online. And that's great news for your bottom line! E-commerce offers your customers maximum convenience and offers your business increased revenue, a true win-win.

The right e-commerce platform can expand your sales reach with a 24/7 storefront that automates sales all the way to your ERP - creating new efficiencies and self-service capabilities for customers. The Dynamicweb E-commerce Suite lets your data flow seamlessly throughout your front-end and back-end systems so you can provide personalized experiences and scale your digital strategy.


  • Reach more customers with a greater online presence.
  • Improve buyer experiences for both B2B and B2C customers.
  • Manage product information efficiently.
  • Tips for driving internal and external user adoption.
  • Automate with flexible integration to your ERP and CRM.


Brad Vorbeck is the Marketing Manager at Dynamicweb North America. Brad has been working in the Microsoft channel for more than eight years and has helped hundreds of businesses find the right solutions in the Microsoft technology stack to fuel their strategic ambitions. With a hankering for all things “creative”, Brad enjoys spending free time on a variety of artistic endeavors, including music, illustration, wood-burning, graphic design, and web design.

Who should attend

Sales, marketing, and business leaders interested in learning e-commerce.

Tech level

E-commerce basic to intermediate level.


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