Top 5 Reasons Your Business Needs a New Website in 2023

5 reasons your business needs a new websiteIt’s a new year and while so many people are thinking, “New Year, New Me,” as a business owner or marketing manager you may be thinking about business goals and “New Year, Better Business!”

Investing in your website in 2023 can make a huge impact on your bottom line. Our team is here to help you through the website redesign process. Here are five reasons to redesign your website this year:

Reason #1: Keep it Fresh 

Potential clients and customers often get their first impression of your business from your website. By updating it every few years, your clients get the impression your business matters to you.

UX design describes a user’s experience — how they interact with, and experience a product, system, or service. It includes a person’s perceptions of the ease of use and efficiency of the website they are visiting.

It is important to evaluate how your website works for your visitors. Is the site easy to navigate? Is the design outdated? Do visitors engage with the website to the point they contact you?

It’s important to have a website redesign strategy. Twin State Technical Services recommends updating your website every two to three years, a long time in the digital world.

Reason #2: Keep it Secure 

There are many features on your website that affect its security. Your website is made up of software, plugins, and potentially custom code that keeps it running smoothly. These features are hidden on the backend of your website and need to be updated frequently and sometimes replaced.

By having a schedule for redesigning your website, the software, plugins, and code on your website will be updated as well. If you don’t keep these website features up-to-date you open the door to hackers who could exploit your website or even take it down. As a business owner, you should make a website redesign part of your cybersecurity plan.

Reason #3: Keep it Moving 

Over time your website can get bogged down and start to run slowly. Page load times get slower and slower, and visitors get frustrated. By redesigning your website, you can resolve speed and performance issues.

This isn’t just important for your users. Google takes cues from how users maneuver your website when it ranks for search engine results. A faster, more agile site will improve your website’s SEO and make your users happy.

Reason #4: Keep it Compliant 

ADA compliance is increasingly important. When your website is redesigned, we will run an ADA scan on your site to make sure that anyone that visits your website can use it with ease.

It’s important to note that certain industries and organizations may require ADA scans and remediation more frequently than every two to three years. Our team can help you with ADA scans whenever you need them or schedule them on a quarterly basis, so you make sure you remain compliant.

Reason #5: Keep it Current 

When you redesign your website, it is a good time to evaluate your content. Is your information current? Should you consider new photos? Would it be a good time to add updated media like videos or drone footage to keep people engaged?

It is a good idea to evaluate your web pages using tools like Google Analytics, Hotjar, or Page Sense to find out what content is working for you. These tools help you determine key performance indicators such as bounce rates, conversion rates, user experience on mobile devices, and more. You can determine if you are reaching the right target audience on your existing website, or if you need a completely new website design.

Twin State Technical Services have copywriters and SEO experts to help you create engaging, optimized content. You can also consider customer service tools like Zendesk Omnichannel Marketing to provide further answers to your client’s questions and communicate with them where they want to communicate including forms, chat, calls, and social media.

Let’s Get Started on Your New Web Design

From fresh design and content to a secure website, the new year is a good time to make a resolution to focus on your business’s important first impression — your website. TSTS has web & mobile development options for every budget and maintenance plans to help you keep your website current and up-to-date in between your redesign years.

Make your website a priority. It does so much for you. It helps build your brand, is your first line of customer service, allows potential customers to find out what customers think about you with testimonials and so much more.

Our web designers are ready to help you.

To learn more about your redesign options and other website products and services, contact Randy Olson at Twin State Technical Services at 563-441-1504 or visit

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