Search Engine Optimization (SEO)
Writing compelling, useful copy isn’t enough on the web. It also has to be well structured and properly marked up to help search engines crawl, index, and generally make sense of the site. Often misunderstood for search engine marketing, effective SEO requires detailed knowledge of how websites are built and how search engines operate. We know how to conduct the research necessary to generate an optimized list of keywords for your website, which helps match your business to the words and phrases your customers are using in search queries. We also know how to use restraint, so your marketing copy isn’t rewritten to sound like a weird robot.
Good SEO requires a coordinated effort among marketing, web developers, and search engine marketers (if applicable). We take a holistic view of your website and will make recommendations based on what we believe to be the best ROI. For more information, contact our SEO expert at 563-441-1504.
Content Strategy & Development
Writing content — whether it’s marketing copy, blog posts, or UI/navigation labels — can be a challenge for any organization who doesn’t employ a full time, in-house writer.
Fortunately, we have one of those.
We know that the process of researching, developing, and approving copy is time consuming. Even generating ideas for the next post to your blog or social media channels is time consuming, and we want to take care of that for you.
We can seed your website with all of the content it needs to launch successfully. We also want to help you make it sustainable, whether that’s identifying the right people in your organization to maintain it or making an editorial calendar/schedule to guide your next few months of articles and tweets.
Having experience with a broad, diverse client base has given use experience writing for clients in healthcare, education, law, finance, manufacturing, retail, and a number of other industries. Do you have a writing project you’d like to get started? Get in touch.