What Type of Video Works Best for Your Business? Does your company wish to utilize videos to promote your business? Smart Move! Video on a landing page can increase conversions by 80% so it is obvious why 87% of online marketers use video. We have included 9 types of videos that every business should utilize. If you’re…
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Data Privacy Day – January 28th
Mark your calendar, January 28th is Data Privacy Day! Data Privacy Day is an international holiday that occurs every 28th of January. The purpose of Data Privacy Day is to raise awareness and promote privacy and data protection best practices. It is an educational initiative originally focused on raising awareness among businesses as well as users…
How to Make Award-Winning Video Content
Here are Five Tips to Produce Award-Winning Video Content Chris Moore – Digital Strategy Manager 1. Do Your Research Spend the time really researching what your targeted audience wants to see. What you think they want to watch may be entirely different than what they actually want to watch. Ways to get feedback could include:…
Synchronize Outlook with your personal Gmail or iPhone calendar
Want to know how to see your personal Gmail or iPhone calendar in your work outlook? Follow these easy steps so you never miss an important personal event in the new year. How to Subscribe to your Google Calendar An Internet Calendar (iCal) Subscription keeps your Outlook copy of your Google Calendar up-to-date. 1. Log into your…
Producing Content Marketing Videos
Follow these 6 steps to create content marketing videos to fit your business. Chris Moore – Digital Strategy Manager 1. Establish the Goals of the Video Decide who your target audience is and then work on the message and tone that you want the video to convey. You also want to have clear CTAs (Calls…
Enterprise’s Security is Being Attacked with Malware by Hackers at a 60% Success Rate
In the latest news, The Hacker’s Playbook Findings have disclosed that malware attacks on enterprise security are successful more than 60% of the time, according to TechRepublic. You need to have a plan in place to counteract them! “According to the third edition of the Hacker’s Playbook Findings Report, published By SafeBreach in December 2017, of…
Be Cautious of the Track Your Package Scam
During the holidays, many of us will be expecting shipments from UPS, FedEx, and our regular postal service. As a result, we may be more easily tricked by shipping scams that claim a package was undeliverable or rejected. The hook is used to get you to open an attachment or click a link, thereby infecting…
How to Stay Safe While Online Shopping
Why should you be conscious of online shopping? While you’re browsing from the comfort of your own home for that special holiday gift, unfortunately so is a hacker looking for your credit card information. Don’t be that easy target! The National Retail Federation forecasts that most consumers will turn to online shopping this holiday season, spending…
How to Create Content for Your Website
Do you write your company’s content? Do you want to start but don’t know how? If you follow these simple steps you’ll be able to write content like a pro! Content creation is important for your company’s SEO. What is SEO you ask? Well it is short for Search Engine Optimization. In our previous post,…
Talking Digital Marketing: SEO Hurting Your Business?
As we said in our previous post about digital marketing, having an online presence is very important in today’s world. Not using one major tactic can hurt a business’s online presence. That tactic is Search Engine Marketing (SEO) and it’s vital to digital marketing. Why is SEO important? Focusing on SEO as a tactic can…