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
Industry: Food , eCommerce
Goal: Visual refresh
Work Produced: Website
Date Launched: July 2017
Website: whiteysicecream.com
Whitey's Ice Cream has been in the Twin State portfolio for years, and by 2017 it was obvious the site was due for a refresh. We took inspiration from other modern ice cream providers such as Salt & Straw in Oregon. Whitey's took on the work of photography all of their ice cream flavors, so now they have a much easier-to-understand menu in place!
Tags: Award Winner , Development , Graphic Design , eCommerce
