.tb-gallery ul{list-style:none;margin:0 0 1.5em 0;padding:0}.tb-gallery__cell{margin:0 !important;position:relative}.tb-gallery--grid{display:grid;grid-auto-rows:auto !important}.tb-gallery--grid:not(.tb-gallery--grid--nocrop) .tb-brick__content{height:100%;position:absolute;margin-top:-100%}.tb-gallery--grid:not(.tb-gallery--grid--nocrop) .tb-gallery__cell{grid-row-end:unset !important;position:relative}.tb-gallery--grid:not(.tb-gallery--grid--nocrop) .tb-gallery__cell::before{content:"";display:inline-block;padding-bottom:100%}.tb-gallery--grid:not(.tb-gallery--grid--nocrop) .tb-gallery__cell::marker{content:""}.tb-gallery--grid:not(.tb-gallery--grid--nocrop) img{width:100%;height:100%;-o-object-fit:cover;object-fit:cover}.tb-gallery--grid--nocrop img{height:auto !important;width:auto !important}.tb-gallery--grid--nocrop .tb-gallery__cell{align-self:end}.tb-gallery--grid--nocrop .tb-brick__content{height:100%}.tb-gallery--collage{display:grid;grid-template-columns:repeat(12, 1fr)}.tb-gallery--collage .tb-brick__content{height:100%}.tb-gallery--collage img{height:100% !important}.tb-gallery--masonry{display:grid;grid-row-gap:0;grid-auto-rows:1px;opacity:0}.tb-gallery--masonry .tb-brick__content{position:relative}.tb-gallery--masonry .tb-brick__content img,.tb-gallery--masonry .tb-brick__content iframe,.tb-gallery--masonry .tb-brick__content video{-o-object-fit:cover;object-fit:cover;width:100% !important;display:block}.tb-gallery__caption{position:absolute;bottom:0;width:100%;background:rgba(255,255,255,0.6);padding:5px 2px;text-align:center;color:#333}.tb-gallery__caption:empty{background:transparent !important}.tb-gallery .tb-brick__content figure{height:100%}.tb-gallery img{width:100%;height:100%;-o-object-fit:cover;object-fit:cover;vertical-align:bottom}#left-area ul.tb-gallery{list-style-type:none;padding:0} .tb-gallery[data-toolset-blocks-gallery="314d0f6fe58e97745ad11b669a660917"] .tb-gallery--grid { grid-template-columns: minmax(0, 1fr);grid-row-gap: 0px;grid-column-gap: 0px; } @media only screen and (max-width: 781px) { .tb-gallery ul{list-style:none;margin:0 0 1.5em 0;padding:0}.tb-gallery__cell{margin:0 !important;position:relative}.tb-gallery--grid{display:grid;grid-auto-rows:auto !important}.tb-gallery--grid:not(.tb-gallery--grid--nocrop) .tb-brick__content{height:100%;position:absolute;margin-top:-100%}.tb-gallery--grid:not(.tb-gallery--grid--nocrop) .tb-gallery__cell{grid-row-end:unset !important;position:relative}.tb-gallery--grid:not(.tb-gallery--grid--nocrop) .tb-gallery__cell::before{content:"";display:inline-block;padding-bottom:100%}.tb-gallery--grid:not(.tb-gallery--grid--nocrop) .tb-gallery__cell::marker{content:""}.tb-gallery--grid:not(.tb-gallery--grid--nocrop) img{width:100%;height:100%;-o-object-fit:cover;object-fit:cover}.tb-gallery--grid--nocrop img{height:auto !important;width:auto !important}.tb-gallery--grid--nocrop .tb-gallery__cell{align-self:end}.tb-gallery--grid--nocrop .tb-brick__content{height:100%}.tb-gallery--collage{display:grid;grid-template-columns:repeat(12, 1fr)}.tb-gallery--collage .tb-brick__content{height:100%}.tb-gallery--collage img{height:100% !important}.tb-gallery--masonry{display:grid;grid-row-gap:0;grid-auto-rows:1px;opacity:0}.tb-gallery--masonry .tb-brick__content{position:relative}.tb-gallery--masonry .tb-brick__content img,.tb-gallery--masonry .tb-brick__content iframe,.tb-gallery--masonry .tb-brick__content video{-o-object-fit:cover;object-fit:cover;width:100% !important;display:block}.tb-gallery__caption{position:absolute;bottom:0;width:100%;background:rgba(255,255,255,0.6);padding:5px 2px;text-align:center;color:#333}.tb-gallery__caption:empty{background:transparent !important}.tb-gallery .tb-brick__content figure{height:100%}.tb-gallery img{width:100%;height:100%;-o-object-fit:cover;object-fit:cover;vertical-align:bottom}#left-area ul.tb-gallery{list-style-type:none;padding:0} .tb-gallery[data-toolset-blocks-gallery="314d0f6fe58e97745ad11b669a660917"] .tb-gallery--grid { grid-template-columns: minmax(0, 1fr) minmax(0, 1fr) minmax(0, 1fr);grid-row-gap: 0px;grid-column-gap: 0px; }  } @media only screen and (max-width: 599px) { .tb-gallery ul{list-style:none;margin:0 0 1.5em 0;padding:0}.tb-gallery__cell{margin:0 !important;position:relative}.tb-gallery--grid{display:grid;grid-auto-rows:auto !important}.tb-gallery--grid:not(.tb-gallery--grid--nocrop) .tb-brick__content{height:100%;position:absolute;margin-top:-100%}.tb-gallery--grid:not(.tb-gallery--grid--nocrop) .tb-gallery__cell{grid-row-end:unset !important;position:relative}.tb-gallery--grid:not(.tb-gallery--grid--nocrop) .tb-gallery__cell::before{content:"";display:inline-block;padding-bottom:100%}.tb-gallery--grid:not(.tb-gallery--grid--nocrop) .tb-gallery__cell::marker{content:""}.tb-gallery--grid:not(.tb-gallery--grid--nocrop) img{width:100%;height:100%;-o-object-fit:cover;object-fit:cover}.tb-gallery--grid--nocrop img{height:auto !important;width:auto !important}.tb-gallery--grid--nocrop .tb-gallery__cell{align-self:end}.tb-gallery--grid--nocrop .tb-brick__content{height:100%}.tb-gallery--collage{display:grid;grid-template-columns:repeat(12, 1fr)}.tb-gallery--collage .tb-brick__content{height:100%}.tb-gallery--collage img{height:100% !important}.tb-gallery--masonry{display:grid;grid-row-gap:0;grid-auto-rows:1px;opacity:0}.tb-gallery--masonry .tb-brick__content{position:relative}.tb-gallery--masonry .tb-brick__content img,.tb-gallery--masonry .tb-brick__content iframe,.tb-gallery--masonry .tb-brick__content video{-o-object-fit:cover;object-fit:cover;width:100% !important;display:block}.tb-gallery__caption{position:absolute;bottom:0;width:100%;background:rgba(255,255,255,0.6);padding:5px 2px;text-align:center;color:#333}.tb-gallery__caption:empty{background:transparent !important}.tb-gallery .tb-brick__content figure{height:100%}.tb-gallery img{width:100%;height:100%;-o-object-fit:cover;object-fit:cover;vertical-align:bottom}#left-area ul.tb-gallery{list-style-type:none;padding:0} .tb-gallery[data-toolset-blocks-gallery="314d0f6fe58e97745ad11b669a660917"] .tb-gallery--grid { grid-template-columns: minmax(0, 1fr) minmax(0, 1fr) minmax(0, 1fr);grid-row-gap: 0px;grid-column-gap: 0px; }  } 
Goal: Visual refresh
Work Produced: Website
Date Launched: July 2017
Website: whiteysicecream.com
Whitey's Ice Cream has been in the Twin State portfolio for years, and by 2017 it was obvious the site was due for a refresh. We took inspiration from other modern ice cream providers such as Salt & Straw in Oregon. Whitey's took on the work of photography all of their ice cream flavors, so now they have a much easier-to-understand menu in place!
Tags:
Award Winner, Development, Graphic Design, eCommerce
