Goal: Visual refresh
Work Produced: Website
Date Launched: July 2017
Location: Headquartered in Moline, Illinois
Whitey's Ice Cream has been in the Twin State portfolio for years, and by 2017 it was obvious the site was due for a refresh. We took inspiration from other modern ice cream providers such as Salt & Straw in Oregon. Whitey's took on the work of photography all of their ice cream flavors, so now they have a much easier-to-understand menu in place!