Retail Institutions

We worry about your Digital Accessibility so you don’t have to.

Around 56.7 million Americans currently live with some form of disability. This number continues to increase as the population ages. It is expected that by 2060, the number of Americans living with disabilities will double to nearly 90 million. Those with vision, hearing, or physical disabilities are expected to make up around 20 percent of the population. These individuals can experience significant challenges when it comes to accessing websites, as well as applications and online documents.

*According to the United States Census Bureau

Sites that don’t follow the accessibility guidelines risk legal problems, frustrated users, and missed business opportunities. Work with us and we'll make sure you're protected. Let us help you understand the guidelines and identify compliance issues. 

legal risk icon

Legal Risk
No one wants to receive a lawsuit, especially if it could easily be avoided. 

frustration icon

User Frustration
If users are frustrated with your site, they could become frustrated with your brand. We want to help protect your reputation.

financial risk icon

Financial Risk
You could miss business opportunities with someone because they can't access your digital presence. 

scan icon

Scan

 We use our certified technology to test your website. A report is generated that identifies instances of failed compliance.

fix icon

Fix

 Our experienced web developers will fix any issues on your website, or we can create a report with instructions for how to fix the problems for your team to fix internally.

monitor icon

Monitor

We will run a monthly or quarterly scan of pages that have been added or updated to identify any new accessibility problems.     

Retail Institutions

ADA Compliance for Retail Institutions

The internet has changed the way we do most of our shopping, and it’s clear that this method is here to stay. While this is simply a convenience for most people, it could be a necessity for others. If you’re not compliant, they will just do business with a competitor who is.

Why is being ADA Compliant important in Retail Institutions for those with disabilities?

  • If the photos of the clothing being sold don’t have the pinch-to-zoom feature, then someone with low vision will be unable to see details of the outfit.
  • If a blind person is shopping, the images on websites must include alt texts, otherwise they cannot tell what the images show about the item they want to buy.

The Law: The Americans with Disabilities Act (ADA)
First passed: 1990.
Recent court decision: 2017, vs. Winn-Dixie.
Applies to: “Places of public accommodation.” In the past, this was not interpreted to mean a retailer’s website, but with the recent 2017 judgement against Winn-Dixie, we expect to see more litigation in this space.
Requires: Retailers must provide accommodations for shoppers with disabilities.

Want more information on how to be sure your digital assets are compliant?