Blog & Updates

At Twin State Tech, where we support over 400 customers, the intersection of leadership and technology is a critical aspect of our daily operations. How we think about technology also involves leadership of people, which is common in all industries. Because technology can be transformational, your management team at Twin State Tech reads a lot of books about it. Titles such as “Traction” and “Rocket Fuel” by Wickman, Lencioni’s “5 Dysfunctions of a Team,” and “The Motive” – which is a quite entertaining story of how leadership can go off track. Other books we’ve read as a team include Dan Sullivan’s “Who Not How,” “The Gap and The Gain,” and “10x Is Easier Than 2x.” When we use technology to

In the dynamic realm of software development, the ability to adapt and innovate is paramount. Agile software development, often regarded as a transformative approach, has gained immense popularity for its customer-centric focus and adaptability. Let’s delve into what it means to develop software for a customer while embracing the Agile process. Understanding Agile Software Development: At its core, Agile is a set of principles and practices that prioritize collaboration, customer feedback, and continuous improvement. It’s an approach that acknowledges that requirements and priorities can change, and it seeks to provide solutions that are responsive to these changes. Here’s what sets Agile apart: Customer Collaboration Over Contract Negotiation: Agile places customer collaboration at the forefront. It’s not about rigidly adhering to

In the ever-evolving landscape of information technology (IT), businesses often face a crucial decision: Should they rely solely on an in-house IT team or outsource their IT services entirely? Enter CoManaged IT, a solution that bridges the gap and offers the best of both worlds. What is CoManaged IT? CoManaged IT, often abbreviated as CoMIT, is a collaborative approach to IT management. It involves a partnership between an organization’s internal IT team and an external Managed IT Service Provider (MSP), like Twin State Technical Services. Together, they work harmoniously to tackle the complexities of modern IT environments. How Does It Work? In a CoManaged IT setup, the internal IT team retains control over day-to-day operations and strategic decision-making. Meanwhile, the

In an age dominated by digital transformation, ransomware has emerged as one of the most menacing threats to individuals and organizations alike. This cybercrime has seen an unprecedented surge in recent years, targeting businesses, hospitals, government agencies, and even individuals. Victims are left with their data locked away, only to receive a grim ultimatum: pay a hefty ransom to retrieve it or face potentially catastrophic consequences. But here’s the question: What if you never had to pay a ransom? Enter “Ransomware Resilience” – a strategy that equips you to withstand the storm, secure your data, and emerge unscathed from ransomware attacks. In this article, we’ll explore what ransomware resilience means, and why it’s your best defense against the growing ransomware

In the ever-evolving landscape of technology and connectivity, businesses must remain vigilant and well-informed about cybersecurity threats. The need for robust cybersecurity measures has never been more critical. With the increasing frequency and sophistication of cyberattacks, protecting sensitive data and maintaining the trust of customers and partners have become paramount. This article will provide a comprehensive overview of what businesses need to know about cybersecurity. The Cybersecurity Landscape: Key Trends in 2023 Understanding the current cybersecurity landscape is fundamental to protecting your business. As we wrap up 2023, consider these key trends: Ransomware Proliferation – Ransomware attacks have continued to surge, targeting organizations across industries. Investing in ransomware prevention and incident response is essential. Zero-Day Vulnerabilities – Threat actors are increasingly

In the realm of digital experiences, content, and creativity, standing out is a remarkable achievement. Twin State Technical Services has done just that by winning a Silver Award at the 18th Annual w3 Awards, organized by the prestigious Academy of Interactive and Visual Arts. This recognition is a testament to Twin State’s commitment to excellence and innovation in the digital world. The w3 Awards: Celebrating Digital Brilliance The w3 Awards are a celebration of excellence in digital media and content creation. Organized annually, this competition attracts thousands of entries from around the world, all vying for recognition as the best in various categories, including Websites, Online Marketing, Web Video, Mobile Sites and Apps, Social Media, Podcasts, and Emerging Technologies. It’s

In today’s digital age, your website is often the first and most significant interaction potential customers have with your business. It’s your virtual storefront, customer service representative, and brand ambassador rolled into one. A well-designed website can leave a lasting impression that extends far beyond the digital realm, effectively conveying your brand identity and message. Let’s explore the transformative power of a professional and user-friendly website. First Impressions Matter: You’ve heard it before: you never get a second chance to make a first impression. When visitors land on your website, it takes just a fraction of a second for them to form an opinion about your business. A sleek and visually appealing design sets the tone for a positive experience.

In today’s fast-paced digital world, businesses are continuously seeking new and innovative ways to engage with their audience. Three powerful tools that have gained immense popularity in recent years are podcasting, vlogging, and livestreaming. These platforms offer unique opportunities to connect with your target market, showcase your expertise, and foster genuine relationships. Let’s explore the world of audio and video content creation for businesses. Podcasting: Amplify Your Voice Podcasting is on the rise, and for a good reason. It’s an intimate medium that allows you to share your insights, stories, and industry knowledge directly with your audience. Here’s how to get started: Content Planning: Identify your niche and target audience. What knowledge or expertise can you offer? Craft a content