Blog & Updates

tech support icon
Tag: web design
High-quality IT solutions by Twin State Technical Services specializing in Google Analytics 4 migration and data analysis.

Switching From Universal Analytics to Google Analytics 4: Five Things You Need to Know

July 7, 2022

When it comes to managing a website, you need to know whether the content that you are putting out is doing well or not. With the help of website analytics, you can track which of your pages are attracting the most site visitors, which ones are not as popular, and what you can do to optimize your webpage for maximum engagement. According to a survey by Ruler Analytics, 90% of marketers chose Google Analytics as their preferred tool for measuring marketing campaigns. Equipped with a plethora of metrics that you can use to track marketing effectiveness, Google Analytics can provide you with a complete review of your website’s performance. Currently, there are two versions of Google Analytics available for use:

Read More
ReCAPTCHA security tool for website protection and user verification.

reCAPTCHA: What It Is and Why You Should Use It on Your Website

July 7, 2022

Every once in a while, you will encounter a prompt that asks you to prove whether you are a human or not. These are called CAPTCHAs or Completely Automated Public Turing test to tell Computers and Humans Apart. To put it simply, it is a cybersecurity measure meant to differentiate humans from bots. reCAPTCHA is the most widely used CAPTCHA system today with over 789,000 websites using it in the United States alone. If you are not familiar with reCAPTCHA, let us tell you what it is and why you need it on your website. What is reCAPTCHA? reCAPTCHA is a free security service from Google that protects websites from spam and abuse. Compared to a traditional CAPTCHA which makes

Read More

Google Business Profile: What is it?

June 16, 2022

What is it? Google Business Profile is an easy-to-use tool from Google for businesses and organizations to manage their online presence across Google, including Local Search Results and Google Maps. To help customers find your business and tell them more about you, we can help you claim/verify your business and edit your business information for optimal results. Why is it important? Google Business Profile allows you to list and control your business information on Google Maps and local search results. You can display important information about your business, including the opening/closing times, contact details, or a link to your website. 97% of people learn more about a local company online than anywhere else. (Source: SEO Tribunal) and 60% of smartphone

Read More
Technical support and IT consulting services for businesses by Twin State Technical Services.

Here Are Some of the Best Practices for User Acceptance Testing

June 16, 2022

Software testing is a crucial step in the end-to-end software product development process because it reveals the quality of the product. The software testing processes consist of Unit Testing -> Integration Testing -> System Testing -> Acceptance Testing. User Acceptance Testing (UAT) is the last phase of software testing and an important phase that measures quality assurance. As such, it plays a significant part in the software testing process. Although it is the last phase of the process, it requires detailed and effective planning to get it right. Is User Acceptance Testing difficult for you to scale through? Are you having challenges with validating end-user needs? Let’s go through the best practices. What is User Acceptance Testing? User Acceptance Testing

Read More

How Color Can Make a Big Impact in Your Graphic Design

June 16, 2022

One of the most important elements of design is color. Colors are essential in decorating objects and creating an impressive visual for your digital marketing. However, colors can also be used to evoke emotion. Graphic designers understand this significance and they make use of it to appeal to the emotions of their target audience. The big question remains – ‘how do you determine which colors provide the right impact?” In graphic design, colors are linked to the temperament and character of an object or person. An interesting fact about colors is that they can influence the buying decision of consumers. Lots of graphic designers are coming to terms with this knowledge and are making use of it to create logos, websites,

Read More
Unauthorized power outlet with multiple USB ports showing a red warning triangle, highlighting cybersecurity threats of juice jacking and cyberattacks.

Don’t Let Your Employees Fall for a Juice Jacking Attack!

May 24, 2022

Most people cannot go far without their phones being by their side. Smartphones have become a constant companion to most and represent an instant connection with the outside world. In fact, 74 percent of Americans say they feel uneasy about leaving their phone at home when they go out, and 53 percent say that they have never gone longer than 24 hours without their smartphone. This dependency on that tiny computer we can fit in our pocket is one of the reasons that people feel anxious when their battery is running low. Almost half of all smartphone users feel panic and anxiety when their battery goes below 20 percent. This is especially true when you are away from home or

Read More

6 Ways AR/VR Opportunities Could Transform Your Business Soon

May 24, 2022

Augmented reality (AR) and virtual reality (VR) applications may still seem like something that is far into the future of practicality for business use, but the future is coming faster than you may think. Between 2021 and 2028, the global AR/VR market is expected to expand over 800% to more than 250 billion dollars. And while this technology is currently being used heavily in gaming and entertainment, it is quickly making its way into areas like construction, manufacturing, healthcare, and retail. People are looking for more ways to connect in the virtual world as if they were in the physical world. This includes things like walking through the Louvre without needing to fly to Paris and being able to troubleshoot

Read More

5 Critical Areas of Cloud Security You Should Have in Place

April 26, 2022

You will often hear that the cloud is the future of business. It is easy to see why people think so. The cloud’s flexibility, agility, and scalability appeal to companies of all sizes. In line with this, 59% of small and midsize businesses (SMBs) using cloud services report significant productivity benefits from it, compared to 30% of those not yet in the cloud. There are also cost efficiencies to be gained from using the cloud. Eighty-two percent of SMBs report reduced costs as a result of adopting cloud technology. However, as with all tools that harness the power of the internet, cloud computing is not without its security risks. Unless you have a thorough cyber security strategy in place, your cloud could

Read More
Award-winning IT services provider specializing in cybersecurity, cloud solutions, and managed IT support for small to medium businesses.

Women’s History Month Recognition

March 31, 2022

Check this out, our leader, Beth Tinsman, was featured by the Quad Cities Chamber of Commerce in honor of Women’s History Month in March 2022. The team at Twin State Tech is proud of her accomplishments and community involvement. Read more about this interview next. “In honor of Women’s History Month, the Quad Cities Chamber reached out to Women Leaders to learn more about their story! Meet Beth Tinsman President of Twin State Technical Services! When we asked Beth to tell us more about the history of her professional career she said “I discovered computer science and technology in college, and during my junior year worked at IBM as a college student. I went on to spend 12 years at

Read More
Professional IT services for Microsoft 365 groups and distribution lists by Twin State Technical Services.

Microsoft 365 Groups vs Distribution Lists – What You Need to Know

March 30, 2022

If your company is thinking about moving to Office 365 – or you have already – then welcome to the club! You are now one of the one billion people harnessing the power of Microsoft’s suite of apps to improve business efficiency and enhance productivity. Microsoft has been one of the big guys for a long time – but it really came into its own in 2020, when many organizations were forced to embrace remote working. In fact, Microsoft Office 365 witnessed a 21% rise in usage to 258 million users in 2020, and the number of Teams users went from 20 million in 2019 to 115 million in 2020. It is fair to say that Microsoft is great – and Office 365

Read More

Need IT Support That Moves As Fast As You Do?

Whether you’re cleaning up tech chaos or scaling for growth, we’ll help you build a strategy that fits your business and your budget. Let’s start with a conversation.

No pitch. No fluff. Just clarity, confidence, and a plan built around you.

Connect With Us
chart and clouds
Newsletter signup

SIGN UP FOR OUR TECH TALK eNEWSLETTER

Bite-sized Tech Wisdom.
Zero Geek Speak

Once a month, we break down what’s new, what’s next, and what actually matters in IT – no jargon, no fluff, just practical insights you can put to work.

newsletter airplane
Newsletter Step 1

Start typing and press enter to search

Scroll to Top