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Cybersecurity insurance protection for small businesses digital security coverage for online threats.

6 Things to Know Before You Get Cybersecurity Insurance

October 31, 2022

Many small businesses assume they don’t need cybersecurity insurance because they don’t store sensitive data, but that’s not always the case. Even if you don’t have customer Social Security numbers or credit card information on file, you could still be liable for damages if your site is hacked, and customer data is compromised. These security issues can break a small business financially, so it’s important to understand what your options are when it comes to cybersecurity insurance. 42% of small businesses suffered a cyberattack last year. What is Cybersecurity Insurance? Cybersecurity insurance is a specialized insurance policy that helps cover the costs associated with data breaches, cybercrime, and other digital threats. This type of insurance can help cover the costs

Third-party cookies impact on internet privacy and security, web browser tracking, data collection, and online advertising.

How the Removal of Third-Party Cookies will Impact the Internet

October 5, 2022

Google is removing support for third-party cookies in 2024. This is huge, as two out of three people use Chrome as their browser, and it will largely impact the digital marketing industry – 83% of online marketers use third-party cookies. It is time to prepare and research alternatives. What Are Cookies? Cookies have existed for a while now (25-30 years), and they are key to digital marketing. In their most basic form, cookies are little documents stored on your browser that contain information about your online activities. They are created as soon as you connect to the page, and they immediately start collecting data. First-party cookies are cookies established and saved for future use by the website you visit. Digital

Fingerprint security, user authentication, cybersecurity, data protection, digital security, TSTS tech solutions.

How to Balance User Authentication Security with User Convenience

September 27, 2022

According to the latest Cost of a Data Breach Report by IBM Security, compromised passwords are the main cause of data breaches around the world. This is an alert to both small businesses and large enterprises that access security and authentication should be a high priority for any cybersecurity strategy. While it’s well known that enabling multi-factor authentication (MFA) for logins is one of the best ways to thwart account compromise, only about 55% of surveyed companies use it. Why? Because users often find it inconvenient. Companies get pushback from staff who may complain that authentication procedures are hurting their productivity. When customers are involved, companies can back off even more, not wanting to lose people that are tired of

Bright e-commerce product page with mobile shopping app and sales graphics for online store marketing.

6 Best Practices for Setting Up Ecommerce Product Pages That Sell

August 29, 2022

What makes some ecommerce sales pages convert better than others? It’s usually not just one factor, it’s several. Good website pages for products or services will use best practices that draw in the visitor with engaging text and imagery that gives them a clear path to a buying decision. Just putting a product up online will not guarantee that people will come flocking to your business. Websites are one of the main drivers of sales in this digital age, and if your pages aren’t designed well, your business will suffer. Nearly half (48%) of people say that the design of a company’s website is the main way they judge that business and its credibility. The same is true for products.

Blue WordPress logos buttons for website development, WordPress hosting, and digital solutions for businesses.

Why is WordPress so Popular?

August 29, 2022

When it comes to creating and developing a website, one of the first questions to ask is “How should I build it?” There are many options available, each with its benefits, but WordPress stands out among the rest. WordPress is an open-source CMS (content management system) that is not only flexible and easy to use but also a popular CMS that powers many websites available on the internet. It is strong in comprehensiveness, complete independence, and creative control over your website. Other website builders are less flexible and have far fewer options for plugins that power necessary website components. Many professionals, including Twin State Technical Services, use WordPress. With over 75 million websites built with WordPress, there is no doubt

High-quality IT solutions by Twin State Technical Services specializing in Google Analytics 4 migration and data analysis.

Switching From Universal Analytics to Google Analytics 4: Five Things You Need to Know

July 7, 2022

When it comes to managing a website, you need to know whether the content that you are putting out is doing well or not. With the help of website analytics, you can track which of your pages are attracting the most site visitors, which ones are not as popular, and what you can do to optimize your webpage for maximum engagement. According to a survey by Ruler Analytics, 90% of marketers chose Google Analytics as their preferred tool for measuring marketing campaigns. Equipped with a plethora of metrics that you can use to track marketing effectiveness, Google Analytics can provide you with a complete review of your website’s performance. Currently, there are two versions of Google Analytics available for use:

ReCAPTCHA security tool for website protection and user verification.

reCAPTCHA: What It Is and Why You Should Use It on Your Website

July 7, 2022

Every once in a while, you will encounter a prompt that asks you to prove whether you are a human or not. These are called CAPTCHAs or Completely Automated Public Turing test to tell Computers and Humans Apart. To put it simply, it is a cybersecurity measure meant to differentiate humans from bots. reCAPTCHA is the most widely used CAPTCHA system today with over 789,000 websites using it in the United States alone. If you are not familiar with reCAPTCHA, let us tell you what it is and why you need it on your website. What is reCAPTCHA? reCAPTCHA is a free security service from Google that protects websites from spam and abuse. Compared to a traditional CAPTCHA which makes

Google Business Profile: What is it?

June 16, 2022

What is it? Google Business Profile is an easy-to-use tool from Google for businesses and organizations to manage their online presence across Google, including Local Search Results and Google Maps. To help customers find your business and tell them more about you, we can help you claim/verify your business and edit your business information for optimal results. Why is it important? Google Business Profile allows you to list and control your business information on Google Maps and local search results. You can display important information about your business, including the opening/closing times, contact details, or a link to your website. 97% of people learn more about a local company online than anywhere else. (Source: SEO Tribunal) and 60% of smartphone

Technical support and IT consulting services for businesses by Twin State Technical Services.

Here Are Some of the Best Practices for User Acceptance Testing

June 16, 2022

Software testing is a crucial step in the end-to-end software product development process because it reveals the quality of the product. The software testing processes consist of Unit Testing -> Integration Testing -> System Testing -> Acceptance Testing. User Acceptance Testing (UAT) is the last phase of software testing and an important phase that measures quality assurance. As such, it plays a significant part in the software testing process. Although it is the last phase of the process, it requires detailed and effective planning to get it right. Is User Acceptance Testing difficult for you to scale through? Are you having challenges with validating end-user needs? Let’s go through the best practices. What is User Acceptance Testing? User Acceptance Testing

How Color Can Make a Big Impact in Your Graphic Design

June 16, 2022

One of the most important elements of design is color. Colors are essential in decorating objects and creating an impressive visual for your digital marketing. However, colors can also be used to evoke emotion. Graphic designers understand this significance and they make use of it to appeal to the emotions of their target audience. The big question remains – ‘how do you determine which colors provide the right impact?” In graphic design, colors are linked to the temperament and character of an object or person. An interesting fact about colors is that they can influence the buying decision of consumers. Lots of graphic designers are coming to terms with this knowledge and are making use of it to create logos, websites,

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Blog & Updates

6 Things to Know Before You Get Cybersecurity Insurance

How the Removal of Third-Party Cookies will Impact the Internet

How to Balance User Authentication Security with User Convenience

6 Best Practices for Setting Up Ecommerce Product Pages That Sell

Why is WordPress so Popular?

reCAPTCHA: What It Is and Why You Should Use It on Your Website

Here Are Some of the Best Practices for User Acceptance Testing

How Color Can Make a Big Impact in Your Graphic Design

Need IT Support That Moves As Fast As You Do?

SIGN UP FOR OUR TECH TALK eNEWSLETTER

Bite-sized Tech Wisdom.
Zero Geek Speak

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