Blog & Updates

Accessible login options using Facebook and Google for easy account access at Twin State Technical Services.

Pros & Cons of Using Facebook or Google for Logins

January 19, 2022

A few years back, large cloud services like Google and Facebook, began allowing other websites and services to authenticate new users through their websites. OAuth, which stands for Open Authorization allows signing in to services such as Zoom, without setting up a new account; instead, it uses Google ID or Facebook login information. Many find this convenient, as it helps them avoid creating yet another new account username and password. But is it a good practice, or does it leave you more susceptible to an account breach? How Does a Single Solution Log-in Work? When you choose to create an account on a 3rd party website using your Facebook or Google ID, your basic account information (name, email, etc.) is shared

Digital marketing trends 2022, virtual event, Twin State Technical Services, digital marketing conference, marketing trends discussion, TSTS digital marketing event.

TSTS Virtual Event: Digital Marketing Trends in 2022. A Roundtable Discussion

January 18, 2022

Register now! Details On February 16th at 1:30 p.m., TSTS is partnering with Townsquare Media to discuss the latest digital marketing trends in 2022. During this 60-minute session, you will learn how digital is the #1 marketing strategy. Agenda Who is Townsquare Ignite The ins and outs of OTT Growth of new digital Example TikTok Examples of successful campaigns in specific industries Presenter Jeroen Corver, Senior Digital Director, Townsquare Ignite is a national award-winning Marketing Specialist with International Experience in Sales Management, Business Development, and Digital Marketing. Jeroen Corver holds a Bachelor’s in Business Administration with a focus in Marketing from the University of Iowa Henry B. Tippie College of Business, one of the oldest and top-ranked business schools in

High-quality digital marketing services focusing on SEO, social media, email marketing, analytics, PPC ads, and content creation for business growth.

7 Most Common Types of Digital Marketing

December 17, 2021

Consumers search for information on products and services online more than any other place. Search engines are the main method people use, with 40% of people looking for products and services this way. Amazon comes in a close second at 38%. Today, companies must have a digital marketing strategy if they want to find customers and remain competitive. This type of strategy isn’t just one thing. It involves using multiple different digital mediums to reach the consumer in several ways. One of the popular sales truisms that have been around for decades is that it takes at least 8 interactions to convert a lead to a sale. This is still true today, only those interactions are now largely via digital methods, rather than a phone call from a salesperson. Digital marketing helps companies keep their name and products/services in front of interested buyers in

Highly effective geofencing marketing strategies for local digital advertising campaigns.

What is Geofence Marketing and How do Digital Ads Work

December 17, 2021

Company advertising and marketing have changed a lot in the last 25 years. The most effective ad campaigns are now digital because people are spending so much of their time online, either through a desktop PC, tablet, or smartphone. If a business wants to reach customers, they now have more dynamic ways to do it, including using digital marketing that can serve up contextual ads and information based on where a user is located at any point in time. 69% of internet users research products and services on their mobile devices. For local businesses that want to optimize lead targeting, provide an enhanced experience for customers, and entice a storefront visit when someone is nearby, geofence marketing is the way to do this. Imagine being able to offer a special coupon using a

Reviews on your website to boost sales power and customer engagement.

Where to Use Your Reviews on Your Website to Boost Sales Power

November 30, 2021

Reviews that you get from customers are a powerful selling tool. About 95% of people research reviews for a company before buying products or services. People want to know what they’re getting into before they purchase, and most will trust reviews as much as they do a personal recommendation from friends or family. Many companies have their reviews out there on sites like Google and Yelp, but they don’t take advantage of their selling power nearly enough on their company website. So, they end up missing out on the persuasion power of reviews by not putting them in front of a lead at the right time. Learn how to setup Google My Business here. There are multiple places you can

CompTIA IT support technician certification training and practice exams for entry-level IT help desk and support roles.

6 Elements of Engaging Websites That Convert

November 30, 2021

Once you get your website up, it has a job to do. For most companies that job is to explain the products and services being offered and convert visitors to leads and sales. It doesn’t matter how great you think your website might look if it’s not connecting with your audience. If you are driving a lot of traffic to your website, but those visitors don’t seem to be contacting you to buy anything, then your website design may be missing the mark. 42% of people will leave a website if it has poor functionality, and 73% will leave if it doesn’t look good on mobile devices. This means that you could be losing most of your potential leads because

Properly optimize your eCommerce platform with Twin State Technical Services, rapid IT solutions, and virtual event expertise for improved buyer experience across industries.

The Shift to Ecommerce: Improving Buyer Experiences Across Industries

October 28, 2021

Scale your ecommerce strategies and expand your sales online with tips from Dynamicweb & Twin State Tech. With the massive global shift to ecommerce and the data showing no signs of it slowing down, one thing has become clear: today’s customers prefer to buy online. And that’s great news for your bottom line! Ecommerce offers your customers maximum convenience and offers your business increased revenue, a true win-win. The right ecommerce platform can expand your sales reach with a 24/7 storefront that automates sales all the way to your ERP – creating new efficiencies and self-service capabilities for customers. The Dynamicweb eCommerce Suite lets your data flow seamlessly throughout your front-end and back-end systems so you can provide personalized experiences

Preventing scams and cyber threats with expert IT security solutions at Twin State Technical Services.

Tips to Identify Scams/Scammers & How to Avoid Being a Victim

October 27, 2021

Malware and ransomware attacks continue going up. In 2020, ransomware attacks increased 485%, and during the first half of 2021, they’ve risen another 151%. Cyberattacks have become one of the biggest risks to an organization. Falling victim to one can mean hundreds of thousands of dollars in remediation costs. This makes IT security defenses a high priority, and layered plans that include multiple tactics offer the best protection. One of the vital layers in any cybersecurity strategy, along with software-related safeguards, is your employee security awareness training. Your team is on the front line of attacks because a vast majority of those attacks come via phishing emails. These emails are directly targeted to your users and attempt to fool them

Cloud storage organization tips for efficient data management and backup solutions.

What Can We Do To Keep Our Cloud Storage Better Organized?

October 27, 2021

Cloud file storage has been revolutionary for making files easily accessible by everyone in the office and keeping them in a centralized location. It also makes it much easier to share large files through a link rather than battling an email attachment that is too large to easily send. But, when everyone shares the same cloud storage, things can get disorganized quickly if there’s no overarching plan in place. And with the pace of file creation in offices, it doesn’t take too long before finding a file can take longer than working with the file itself. It’s estimated that 2.5 hours per day, about 30% of the workday, is spent just trying to locate information. That means a large part

Reliable IT support and technical services by Twin State Technical Services in New Hampshire and Vermont.

2021 Cybersecurity Awareness Month: A Message From Our CEO

October 1, 2021

Hello Everyone, Bad guys have reached an all-time low and we see a quadrupling of deliberate targets and people in QC organizations. We now strongly recommend all our customers use a form of end-user training – we use and support KnowBe4, which we see allows employees to recognize baddies and reduce mistakes in opening “bad” from 30% to 2% over 12 months. In today’s world, all users need to have some basic automatic patch updating, antivirus, antispam, and security training. Beyond basic products, we use further automation and protect earlier and faster. This next generation of tools is called EDR– Endpoint Detection and Response – and has more power to protect beyond the manual detect, report, and repair in basic

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