Blog & Updates

Wrapped Apps: The Most Cost-Effective Way to Make an App

February 24, 2022

People are increasingly accessing the internet through mobile devices rather than desktops. Microsoft estimates that smartphones and tablets are now the dominant productivity tool, with 80% of the workload on average being done through mobile. In 2020, mobile devices accounted for 64% of all internet visits, and desktops accounted for just 36%, further illustrating the transition of ecommerce and internet searches to smaller screens. Therefore, companies that want to reach new customers should think about the mobile experience first when designing an online presence. Many websites still aren’t perfectly responsive, which leads to frustration and users leaving a site because it’s too hard to navigate on a small mobile screen. For the best experience, many companies are turning their websites into mobile apps. Providing product

Read More
SharePoint mobile app on smartphone screen with Microsoft 365 logo, used for collaboration and document sharing, on a laptop keyboard for enterprise cloud solutions.

4 Tips for Improving Your Workflow Using SharePoint in Microsoft 365

February 24, 2022

The pandemic accelerated many organizations’ adoptions of cloud technology. During 2020, 57.3% of surveyed businesses completed a SharePoint or Microsoft 365 migration, with 83.6% stating the project either proceeded on schedule or was accelerated. Microsoft 365 is one of the most popular cloud services in the world, and it comes with so many applications that some of these can go unused. Companies leave value on the table because they’re not sure how to best utilize apps to enable their team. SharePoint is one of the often-misunderstood applications in Microsoft 365. It enables rich intranets where organizations can share information in a more visually engaging format. It also acts as a foundation for document workflows. The workflows in SharePoint can help

Read More
Effective video marketing strategies for lead generation and sales growth by Twin State Technical Services.

6 Ways to Leverage Video Marketing to Generate Leads & Sales

January 19, 2022

Today’s marketing is about engaging audiences online, which is where people spend most of their time now. If you want to compete for attention, you have to utilize different types of content to inform your audience about your products. One of the most impactful methods is videos. 72% of consumers say that they’d rather learn about a product or service via video, and 78% of people watch online videos at least once per week. Video marketing can explain a complicated product in just a few minutes by showing what it can accomplish. Providing the same level of comprehension on a web page might take several paragraphs of text. You can also make a more meaningful connection with your audience through

Read More
Digital marketing trends 2022, virtual event, Twin State Technical Services, digital marketing conference, marketing trends discussion, TSTS digital marketing event.

TSTS Virtual Event: Digital Marketing Trends in 2022. A Roundtable Discussion

January 18, 2022

Register now! Details On February 16th at 1:30 p.m., TSTS is partnering with Townsquare Media to discuss the latest digital marketing trends in 2022.  During this 60-minute session, you will learn how digital is the #1 marketing strategy. Agenda Who is Townsquare Ignite The ins and outs of OTT Growth of new digital Example TikTok Examples of successful campaigns in specific industries Presenter Jeroen Corver, Senior Digital Director, Townsquare Ignite is a national award-winning Marketing Specialist with International Experience in Sales Management, Business Development, and Digital Marketing. Jeroen Corver holds a Bachelor’s in Business Administration with a focus in Marketing from the University of Iowa Henry B. Tippie College of Business, one of the oldest and top-ranked business schools in

Read More
High-quality digital marketing services focusing on SEO, social media, email marketing, analytics, PPC ads, and content creation for business growth.

7 Most Common Types of Digital Marketing

December 17, 2021

Consumers search for information on products and services online more than any other place. Search engines are the main method people use, with 40% of people looking for products and services this way. Amazon comes in a close second at 38%. Today, companies must have a digital marketing strategy if they want to find customers and remain competitive. This type of strategy isn’t just one thing. It involves using multiple different digital mediums to reach the consumer in several ways. One of the popular sales truisms that have been around for decades is that it takes at least 8 interactions to convert a lead to a sale. This is still true today, only those interactions are now largely via digital methods, rather than a phone call from a salesperson. Digital marketing helps companies keep their name and products/services in front of interested buyers in

Read More
Highly effective geofencing marketing strategies for local digital advertising campaigns.

What is Geofence Marketing and How do Digital Ads Work

December 17, 2021

Company advertising and marketing have changed a lot in the last 25 years. The most effective ad campaigns are now digital because people are spending so much of their time online, either through a desktop PC, tablet, or smartphone. If a business wants to reach customers, they now have more dynamic ways to do it, including using digital marketing that can serve up contextual ads and information based on where a user is located at any point in time. 69% of internet users research products and services on their mobile devices. For local businesses that want to optimize lead targeting, provide an enhanced experience for customers, and entice a storefront visit when someone is nearby, geofence marketing is the way to do this. Imagine being able to offer a special coupon using a

Read More
Reviews on your website to boost sales power and customer engagement.

Where to Use Your Reviews on Your Website to Boost Sales Power

November 30, 2021

Reviews that you get from customers are a powerful selling tool. About 95% of people research reviews for a company before buying products or services. People want to know what they’re getting into before they purchase, and most will trust reviews as much as they do a personal recommendation from friends or family. Many companies have their reviews out there on sites like Google and Yelp, but they don’t take advantage of their selling power nearly enough on their company website. So, they end up missing out on the persuasion power of reviews by not putting them in front of a lead at the right time. Learn how to setup Google My Business here. There are multiple places you can

Read More
CompTIA IT support technician certification training and practice exams for entry-level IT help desk and support roles.

6 Elements of Engaging Websites That Convert

November 30, 2021

Once you get your website up, it has a job to do. For most companies that job is to explain the products and services being offered and convert visitors to leads and sales. It doesn’t matter how great you think your website might look if it’s not connecting with your audience. If you are driving a lot of traffic to your website, but those visitors don’t seem to be contacting you to buy anything, then your website design may be missing the mark. 42% of people will leave a website if it has poor functionality, and 73% will leave if it doesn’t look good on mobile devices. This means that you could be losing most of your potential leads because

Read More
Properly optimize your eCommerce platform with Twin State Technical Services, rapid IT solutions, and virtual event expertise for improved buyer experience across industries.

The Shift to Ecommerce: Improving Buyer Experiences Across Industries

October 28, 2021

Scale your ecommerce strategies and expand your sales online with tips from Dynamicweb & Twin State Tech. With the massive global shift to ecommerce and the data showing no signs of it slowing down, one thing has become clear: today’s customers prefer to buy online. And that’s great news for your bottom line! Ecommerce offers your customers maximum convenience and offers your business increased revenue, a true win-win. The right ecommerce platform can expand your sales reach with a 24/7 storefront that automates sales all the way to your ERP – creating new efficiencies and self-service capabilities for customers. The Dynamicweb eCommerce Suite lets your data flow seamlessly throughout your front-end and back-end systems so you can provide personalized experiences

Read More

Need IT Support That Moves As Fast As You Do?

Whether you’re cleaning up tech chaos or scaling for growth, we’ll help you build a strategy that fits your business and your budget. Let’s start with a conversation.

No pitch. No fluff. Just clarity, confidence, and a plan built around you.

Connect With Us

SIGN UP FOR OUR TECH TALK eNEWSLETTER

Bite-sized Tech Wisdom.
Zero Geek Speak

Once a month, we break down what’s new, what’s next, and what actually matters in IT – no jargon, no fluff, just practical insights you can put to work.

Newsletter Step 1

Start typing and press enter to search

Scroll to Top