Blog & Updates

Award-winning IT services provider specializing in cybersecurity, cloud solutions, and managed IT support for small to medium businesses.

Women’s History Month Recognition

March 31, 2022

Check this out, our leader, Beth Tinsman, was featured by the Quad Cities Chamber of Commerce in honor of Women’s History Month in March 2022. The team at Twin State Tech is proud of her accomplishments and community involvement. Read more about this interview next. “In honor of Women’s History Month, the Quad Cities Chamber reached out to Women Leaders to learn more about their story! Meet Beth Tinsman President of Twin State Technical Services! When we asked Beth to tell us more about the history of her professional career she said “I discovered computer science and technology in college, and during my junior year worked at IBM as a college student. I went on to spend 12 years at

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Professional IT services for Microsoft 365 groups and distribution lists by Twin State Technical Services.

Microsoft 365 Groups vs Distribution Lists – What You Need to Know

March 30, 2022

If your company is thinking about moving to Office 365 – or you have already – then welcome to the club! You are now one of the one billion people harnessing the power of Microsoft’s suite of apps to improve business efficiency and enhance productivity. Microsoft has been one of the big guys for a long time – but it really came into its own in 2020, when many organizations were forced to embrace remote working. In fact, Microsoft Office 365 witnessed a 21% rise in usage to 258 million users in 2020, and the number of Teams users went from 20 million in 2019 to 115 million in 2020. It is fair to say that Microsoft is great – and Office 365

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TSTS Client Event: An Intro to Our New Customer Portal

March 24, 2022

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Wrapped Apps: The Most Cost-Effective Way to Make an App

February 24, 2022

People are increasingly accessing the internet through mobile devices rather than desktops. Microsoft estimates that smartphones and tablets are now the dominant productivity tool, with 80% of the workload on average being done through mobile. In 2020, mobile devices accounted for 64% of all internet visits, and desktops accounted for just 36%, further illustrating the transition of ecommerce and internet searches to smaller screens. Therefore, companies that want to reach new customers should think about the mobile experience first when designing an online presence. Many websites still aren’t perfectly responsive, which leads to frustration and users leaving a site because it’s too hard to navigate on a small mobile screen. For the best experience, many companies are turning their websites into mobile apps. Providing product

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SharePoint mobile app on smartphone screen with Microsoft 365 logo, used for collaboration and document sharing, on a laptop keyboard for enterprise cloud solutions.

4 Tips for Improving Your Workflow Using SharePoint in Microsoft 365

February 24, 2022

The pandemic accelerated many organizations’ adoptions of cloud technology. During 2020, 57.3% of surveyed businesses completed a SharePoint or Microsoft 365 migration, with 83.6% stating the project either proceeded on schedule or was accelerated. Microsoft 365 is one of the most popular cloud services in the world, and it comes with so many applications that some of these can go unused. Companies leave value on the table because they’re not sure how to best utilize apps to enable their team. SharePoint is one of the often-misunderstood applications in Microsoft 365. It enables rich intranets where organizations can share information in a more visually engaging format. It also acts as a foundation for document workflows. The workflows in SharePoint can help

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Effective video marketing strategies for lead generation and sales growth by Twin State Technical Services.

6 Ways to Leverage Video Marketing to Generate Leads & Sales

January 19, 2022

Today’s marketing is about engaging audiences online, which is where people spend most of their time now. If you want to compete for attention, you have to utilize different types of content to inform your audience about your products. One of the most impactful methods is videos. 72% of consumers say that they’d rather learn about a product or service via video, and 78% of people watch online videos at least once per week. Video marketing can explain a complicated product in just a few minutes by showing what it can accomplish. Providing the same level of comprehension on a web page might take several paragraphs of text. You can also make a more meaningful connection with your audience through

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Digital marketing trends 2022, virtual event, Twin State Technical Services, digital marketing conference, marketing trends discussion, TSTS digital marketing event.

TSTS Virtual Event: Digital Marketing Trends in 2022. A Roundtable Discussion

January 18, 2022

Register now! Details On February 16th at 1:30 p.m., TSTS is partnering with Townsquare Media to discuss the latest digital marketing trends in 2022.  During this 60-minute session, you will learn how digital is the #1 marketing strategy. Agenda Who is Townsquare Ignite The ins and outs of OTT Growth of new digital Example TikTok Examples of successful campaigns in specific industries Presenter Jeroen Corver, Senior Digital Director, Townsquare Ignite is a national award-winning Marketing Specialist with International Experience in Sales Management, Business Development, and Digital Marketing. Jeroen Corver holds a Bachelor’s in Business Administration with a focus in Marketing from the University of Iowa Henry B. Tippie College of Business, one of the oldest and top-ranked business schools in

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High-quality digital marketing services focusing on SEO, social media, email marketing, analytics, PPC ads, and content creation for business growth.

7 Most Common Types of Digital Marketing

December 17, 2021

Consumers search for information on products and services online more than any other place. Search engines are the main method people use, with 40% of people looking for products and services this way. Amazon comes in a close second at 38%. Today, companies must have a digital marketing strategy if they want to find customers and remain competitive. This type of strategy isn’t just one thing. It involves using multiple different digital mediums to reach the consumer in several ways. One of the popular sales truisms that have been around for decades is that it takes at least 8 interactions to convert a lead to a sale. This is still true today, only those interactions are now largely via digital methods, rather than a phone call from a salesperson. Digital marketing helps companies keep their name and products/services in front of interested buyers in

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Highly effective geofencing marketing strategies for local digital advertising campaigns.

What is Geofence Marketing and How do Digital Ads Work

December 17, 2021

Company advertising and marketing have changed a lot in the last 25 years. The most effective ad campaigns are now digital because people are spending so much of their time online, either through a desktop PC, tablet, or smartphone. If a business wants to reach customers, they now have more dynamic ways to do it, including using digital marketing that can serve up contextual ads and information based on where a user is located at any point in time. 69% of internet users research products and services on their mobile devices. For local businesses that want to optimize lead targeting, provide an enhanced experience for customers, and entice a storefront visit when someone is nearby, geofence marketing is the way to do this. Imagine being able to offer a special coupon using a

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