Blog & Updates

Bright e-commerce product page with mobile shopping app and sales graphics for online store marketing.

6 Best Practices for Setting Up Ecommerce Product Pages That Sell

August 29, 2022

What makes some ecommerce sales pages convert better than others? It’s usually not just one factor, it’s several. Good website pages for products or services will use best practices that draw in the visitor with engaging text and imagery that gives them a clear path to a buying decision. Just putting a product up online will not guarantee that people will come flocking to your business. Websites are one of the main drivers of sales in this digital age, and if your pages aren’t designed well, your business will suffer. Nearly half (48%) of people say that the design of a company’s website is the main way they judge that business and its credibility. The same is true for products.

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Blue WordPress logos buttons for website development, WordPress hosting, and digital solutions for businesses.

Why is WordPress so Popular?

August 29, 2022

When it comes to creating and developing a website, one of the first questions to ask is “How should I build it?” There are many options available, each with its benefits, but WordPress stands out among the rest. WordPress is an open-source CMS (content management system) that is not only flexible and easy to use but also a popular CMS that powers many websites available on the internet. It is strong in comprehensiveness, complete independence, and creative control over your website. Other website builders are less flexible and have far fewer options for plugins that power necessary website components. Many professionals, including Twin State Technical Services, use WordPress. With over 75 million websites built with WordPress, there is no doubt

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High-quality IT solutions by Twin State Technical Services specializing in Google Analytics 4 migration and data analysis.

Switching From Universal Analytics to Google Analytics 4: Five Things You Need to Know

July 7, 2022

When it comes to managing a website, you need to know whether the content that you are putting out is doing well or not. With the help of website analytics, you can track which of your pages are attracting the most site visitors, which ones are not as popular, and what you can do to optimize your webpage for maximum engagement. According to a survey by Ruler Analytics, 90% of marketers chose Google Analytics as their preferred tool for measuring marketing campaigns. Equipped with a plethora of metrics that you can use to track marketing effectiveness, Google Analytics can provide you with a complete review of your website’s performance. Currently, there are two versions of Google Analytics available for use:

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ReCAPTCHA security tool for website protection and user verification.

reCAPTCHA: What It Is and Why You Should Use It on Your Website

July 7, 2022

Every once in a while, you will encounter a prompt that asks you to prove whether you are a human or not. These are called CAPTCHAs or Completely Automated Public Turing test to tell Computers and Humans Apart. To put it simply, it is a cybersecurity measure meant to differentiate humans from bots. reCAPTCHA is the most widely used CAPTCHA system today with over 789,000 websites using it in the United States alone. If you are not familiar with reCAPTCHA, let us tell you what it is and why you need it on your website. What is reCAPTCHA? reCAPTCHA is a free security service from Google that protects websites from spam and abuse. Compared to a traditional CAPTCHA which makes

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Google Business Profile: What is it?

June 16, 2022

What is it? Google Business Profile is an easy-to-use tool from Google for businesses and organizations to manage their online presence across Google, including Local Search Results and Google Maps. To help customers find your business and tell them more about you, we can help you claim/verify your business and edit your business information for optimal results. Why is it important? Google Business Profile allows you to list and control your business information on Google Maps and local search results. You can display important information about your business, including the opening/closing times, contact details, or a link to your website. 97% of people learn more about a local company online than anywhere else. (Source: SEO Tribunal) and 60% of smartphone

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Technical support and IT consulting services for businesses by Twin State Technical Services.

Here Are Some of the Best Practices for User Acceptance Testing

June 16, 2022

Software testing is a crucial step in the end-to-end software product development process because it reveals the quality of the product. The software testing processes consist of Unit Testing -> Integration Testing -> System Testing -> Acceptance Testing. User Acceptance Testing (UAT) is the last phase of software testing and an important phase that measures quality assurance. As such, it plays a significant part in the software testing process. Although it is the last phase of the process, it requires detailed and effective planning to get it right. Is User Acceptance Testing difficult for you to scale through? Are you having challenges with validating end-user needs? Let’s go through the best practices. What is User Acceptance Testing? User Acceptance Testing

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How Color Can Make a Big Impact in Your Graphic Design

June 16, 2022

One of the most important elements of design is color. Colors are essential in decorating objects and creating an impressive visual for your digital marketing. However, colors can also be used to evoke emotion. Graphic designers understand this significance and they make use of it to appeal to the emotions of their target audience. The big question remains – ‘how do you determine which colors provide the right impact?” In graphic design, colors are linked to the temperament and character of an object or person. An interesting fact about colors is that they can influence the buying decision of consumers. Lots of graphic designers are coming to terms with this knowledge and are making use of it to create logos, websites,

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Unauthorized power outlet with multiple USB ports showing a red warning triangle, highlighting cybersecurity threats of juice jacking and cyberattacks.

Don’t Let Your Employees Fall for a Juice Jacking Attack!

May 24, 2022

Most people cannot go far without their phones being by their side. Smartphones have become a constant companion to most and represent an instant connection with the outside world. In fact, 74 percent of Americans say they feel uneasy about leaving their phone at home when they go out, and 53 percent say that they have never gone longer than 24 hours without their smartphone. This dependency on that tiny computer we can fit in our pocket is one of the reasons that people feel anxious when their battery is running low. Almost half of all smartphone users feel panic and anxiety when their battery goes below 20 percent. This is especially true when you are away from home or

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6 Ways AR/VR Opportunities Could Transform Your Business Soon

May 24, 2022

Augmented reality (AR) and virtual reality (VR) applications may still seem like something that is far into the future of practicality for business use, but the future is coming faster than you may think. Between 2021 and 2028, the global AR/VR market is expected to expand over 800% to more than 250 billion dollars. And while this technology is currently being used heavily in gaming and entertainment, it is quickly making its way into areas like construction, manufacturing, healthcare, and retail. People are looking for more ways to connect in the virtual world as if they were in the physical world. This includes things like walking through the Louvre without needing to fly to Paris and being able to troubleshoot

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5 Critical Areas of Cloud Security You Should Have in Place

April 26, 2022

You will often hear that the cloud is the future of business. It is easy to see why people think so. The cloud’s flexibility, agility, and scalability appeal to companies of all sizes. In line with this, 59% of small and midsize businesses (SMBs) using cloud services report significant productivity benefits from it, compared to 30% of those not yet in the cloud. There are also cost efficiencies to be gained from using the cloud. Eighty-two percent of SMBs report reduced costs as a result of adopting cloud technology. However, as with all tools that harness the power of the internet, cloud computing is not without its security risks. Unless you have a thorough cyber security strategy in place, your cloud could

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