Blog & Updates

Secure data privacy online with Twin State Technical Services cybersecurity solutions and tech support.

Trends in Data Privacy That You Should Have on Your Radar

November 21, 2022

If we have learned anything from the pandemic, it is the fact that anything can change at any time. We also found we will adjust to the change, learn to live with it, and even take advantage of it if possible. Unpredictability is the rule of the game, and what follows could be very interesting or boring. However, it would be helpful if we knew what to expect.   In the furor of “digital everything” in the last three years, we’ve seen practically every firm transition to digital businesses through digital marketing. Everyone needs to be online, everywhere, at all hours, and that is where businesses can get engaged. Not being online means the business can’t generate money.   Also, for businesses to

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Mobile app customer experience enhancement illustration.

6 Ways a Mobile App Can Improve Your Customer Experience

November 21, 2022

Maintaining client happiness is a top priority no matter where you work in. Every firm depends on providing top-notch customer experience and upholding a good level of client satisfaction. Smart business owners are aware that loyal clients provide businesses with a competitive advantage in the market. They are, therefore, eager to assess any strategy that promotes excellent customer experience. With the use of mobile websites and apps, clients can access information and receive outstanding customer care more quickly than ever, thanks to mobile technology. Presently, almost 15 billion people use mobile phones. Imagine using your mobile to provide services to at least ten billion people. As a business owner, your customers want mobile apps to respond quickly. The only thing

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Quad Cities: Where do you get your cybersecurity news?

November 9, 2022

Twin State Tech was featured on Paula Sands Live and Living Local shows during October, Cybersecurity Awareness Month.  Beth Tinsman, CEO & Founder, was invited to the shows to share some important information on how to be safe and secure in the digital world.   Interview: How Outsmart Cyber Attackers   Beth Tinsman, Founder, and CEO of Twin State Technical Services was invited to Paula Sands Live. Her interview urged anyone involved with a business to create a cybersecurity plan to outsmart cyber attackers.   The show aired on October 19, 2022. Beth Tinsman shared that about 60% of people have been victims of cybercrime. Cybercrimes include compromised credit cards, mobile message scams, social media requests from people we don’t know, and fraudulent

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Server vulnerability assessment cybersecurity illustration.

What’s the Difference Between Vulnerability Assessment & Vulnerability Management?

October 31, 2022

When it comes to cybersecurity, there are a lot of terms thrown around. Two of the most common are vulnerability assessment and vulnerability management. But what do they mean? And more importantly, what’s the difference between the two? 43% of cyber-attacks are targeted at small businesses, but only 14% are prepared to properly defend themselves. There’s no shortage of cybersecurity threats. To protect your organization’s data, you need a good understanding of vulnerabilities and how to manage them. Here’s a closer look at vulnerability assessment and vulnerability management and the key differences between the two. Defining Vulnerability Assessment and Vulnerability Management At a high level, a vulnerability assessment is simply a scan of your systems to identify potential security vulnerabilities.

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Cybersecurity insurance protection for small businesses digital security coverage for online threats.

6 Things to Know Before You Get Cybersecurity Insurance

October 31, 2022

Many small businesses assume they don’t need cybersecurity insurance because they don’t store sensitive data, but that’s not always the case. Even if you don’t have customer Social Security numbers or credit card information on file, you could still be liable for damages if your site is hacked, and customer data is compromised. These security issues can break a small business financially, so it’s important to understand what your options are when it comes to cybersecurity insurance. 42% of small businesses suffered a cyberattack last year. What is Cybersecurity Insurance? Cybersecurity insurance is a specialized insurance policy that helps cover the costs associated with data breaches, cybercrime, and other digital threats. This type of insurance can help cover the costs

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Third-party cookies impact on internet privacy and security, web browser tracking, data collection, and online advertising.

How the Removal of Third-Party Cookies will Impact the Internet

October 5, 2022

Google is removing support for third-party cookies in 2024. This is huge, as two out of three people use Chrome as their browser, and it will largely impact the digital marketing industry – 83% of online marketers use third-party cookies. It is time to prepare and research alternatives. What Are Cookies? Cookies have existed for a while now (25-30 years), and they are key to digital marketing. In their most basic form, cookies are little documents stored on your browser that contain information about your online activities. They are created as soon as you connect to the page, and they immediately start collecting data. First-party cookies are cookies established and saved for future use by the website you visit. Digital

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Fingerprint security, user authentication, cybersecurity, data protection, digital security, TSTS tech solutions.

How to Balance User Authentication Security with User Convenience

September 27, 2022

According to the latest Cost of a Data Breach Report by IBM Security, compromised passwords are the main cause of data breaches around the world. This is an alert to both small businesses and large enterprises that access security and authentication should be a high priority for any cybersecurity strategy. While it’s well known that enabling multi-factor authentication (MFA) for logins is one of the best ways to thwart account compromise, only about 55% of surveyed companies use it. Why? Because users often find it inconvenient. Companies get pushback from staff who may complain that authentication procedures are hurting their productivity. When customers are involved, companies can back off even more, not wanting to lose people that are tired of

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Bright e-commerce product page with mobile shopping app and sales graphics for online store marketing.

6 Best Practices for Setting Up Ecommerce Product Pages That Sell

August 29, 2022

What makes some ecommerce sales pages convert better than others? It’s usually not just one factor, it’s several. Good website pages for products or services will use best practices that draw in the visitor with engaging text and imagery that gives them a clear path to a buying decision. Just putting a product up online will not guarantee that people will come flocking to your business. Websites are one of the main drivers of sales in this digital age, and if your pages aren’t designed well, your business will suffer. Nearly half (48%) of people say that the design of a company’s website is the main way they judge that business and its credibility. The same is true for products.

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Blue WordPress logos buttons for website development, WordPress hosting, and digital solutions for businesses.

Why is WordPress so Popular?

August 29, 2022

When it comes to creating and developing a website, one of the first questions to ask is “How should I build it?” There are many options available, each with its benefits, but WordPress stands out among the rest. WordPress is an open-source CMS (content management system) that is not only flexible and easy to use but also a popular CMS that powers many websites available on the internet. It is strong in comprehensiveness, complete independence, and creative control over your website. Other website builders are less flexible and have far fewer options for plugins that power necessary website components. Many professionals, including Twin State Technical Services, use WordPress. With over 75 million websites built with WordPress, there is no doubt

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High-quality IT solutions by Twin State Technical Services specializing in Google Analytics 4 migration and data analysis.

Switching From Universal Analytics to Google Analytics 4: Five Things You Need to Know

July 7, 2022

When it comes to managing a website, you need to know whether the content that you are putting out is doing well or not. With the help of website analytics, you can track which of your pages are attracting the most site visitors, which ones are not as popular, and what you can do to optimize your webpage for maximum engagement. According to a survey by Ruler Analytics, 90% of marketers chose Google Analytics as their preferred tool for measuring marketing campaigns. Equipped with a plethora of metrics that you can use to track marketing effectiveness, Google Analytics can provide you with a complete review of your website’s performance. Currently, there are two versions of Google Analytics available for use:

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