Blog & Updates

Highly effective geofencing marketing strategies for local digital advertising campaigns.

What is Geofence Marketing and How do Digital Ads Work

December 17, 2021

Company advertising and marketing have changed a lot in the last 25 years. The most effective ad campaigns are now digital because people are spending so much of their time online, either through a desktop PC, tablet, or smartphone. If a business wants to reach customers, they now have more dynamic ways to do it, including using digital marketing that can serve up contextual ads and information based on where a user is located at any point in time. 69% of internet users research products and services on their mobile devices. For local businesses that want to optimize lead targeting, provide an enhanced experience for customers, and entice a storefront visit when someone is nearby, geofence marketing is the way to do this. Imagine being able to offer a special coupon using a

Read More
Reviews on your website to boost sales power and customer engagement.

Where to Use Your Reviews on Your Website to Boost Sales Power

November 30, 2021

Reviews that you get from customers are a powerful selling tool. About 95% of people research reviews for a company before buying products or services. People want to know what they’re getting into before they purchase, and most will trust reviews as much as they do a personal recommendation from friends or family. Many companies have their reviews out there on sites like Google and Yelp, but they don’t take advantage of their selling power nearly enough on their company website. So, they end up missing out on the persuasion power of reviews by not putting them in front of a lead at the right time. Learn how to setup Google My Business here. There are multiple places you can

Read More
CompTIA IT support technician certification training and practice exams for entry-level IT help desk and support roles.

6 Elements of Engaging Websites That Convert

November 30, 2021

Once you get your website up, it has a job to do. For most companies that job is to explain the products and services being offered and convert visitors to leads and sales. It doesn’t matter how great you think your website might look if it’s not connecting with your audience. If you are driving a lot of traffic to your website, but those visitors don’t seem to be contacting you to buy anything, then your website design may be missing the mark. 42% of people will leave a website if it has poor functionality, and 73% will leave if it doesn’t look good on mobile devices. This means that you could be losing most of your potential leads because

Read More
Properly optimize your eCommerce platform with Twin State Technical Services, rapid IT solutions, and virtual event expertise for improved buyer experience across industries.

The Shift to Ecommerce: Improving Buyer Experiences Across Industries

October 28, 2021

Scale your ecommerce strategies and expand your sales online with tips from Dynamicweb & Twin State Tech. With the massive global shift to ecommerce and the data showing no signs of it slowing down, one thing has become clear: today’s customers prefer to buy online. And that’s great news for your bottom line! Ecommerce offers your customers maximum convenience and offers your business increased revenue, a true win-win. The right ecommerce platform can expand your sales reach with a 24/7 storefront that automates sales all the way to your ERP – creating new efficiencies and self-service capabilities for customers. The Dynamicweb eCommerce Suite lets your data flow seamlessly throughout your front-end and back-end systems so you can provide personalized experiences

Read More
Preventing scams and cyber threats with expert IT security solutions at Twin State Technical Services.

Tips to Identify Scams/Scammers & How to Avoid Being a Victim

October 27, 2021

Malware and ransomware attacks continue going up. In 2020, ransomware attacks increased 485%, and during the first half of 2021, they’ve risen another 151%. Cyberattacks have become one of the biggest risks to an organization. Falling victim to one can mean hundreds of thousands of dollars in remediation costs. This makes IT security defenses a high priority, and layered plans that include multiple tactics offer the best protection. One of the vital layers in any cybersecurity strategy, along with software-related safeguards, is your employee security awareness training. Your team is on the front line of attacks because a vast majority of those attacks come via phishing emails. These emails are directly targeted to your users and attempt to fool them

Read More
Cloud storage organization tips for efficient data management and backup solutions.

What Can We Do To Keep Our Cloud Storage Better Organized?

October 27, 2021

Cloud file storage has been revolutionary for making files easily accessible by everyone in the office and keeping them in a centralized location. It also makes it much easier to share large files through a link rather than battling an email attachment that is too large to easily send. But, when everyone shares the same cloud storage, things can get disorganized quickly if there’s no overarching plan in place. And with the pace of file creation in offices, it doesn’t take too long before finding a file can take longer than working with the file itself. It’s estimated that 2.5 hours per day, about 30% of the workday, is spent just trying to locate information. That means a large part

Read More
Reliable IT support and technical services by Twin State Technical Services.

2021 Cybersecurity Awareness Month: A Message From Our CEO

October 1, 2021

Hello Everyone, Bad guys have reached an all-time low and we see a quadrupling of deliberate targets and people in QC organizations. We now strongly recommend all our customers use a form of end-user training – we use and support KnowBe4, which we see allows employees to recognize baddies and reduce mistakes in opening “bad” from 30% to 2% over 12 months. In today’s world, all users need to have some basic automatic patch updating, antivirus, antispam, and security training. Beyond basic products, we use further automation and protect earlier and faster. This next generation of tools is called EDR– Endpoint Detection and Response – and has more power to protect beyond the manual detect, report, and repair in basic

Read More
Secure multi-factor authentication for enhanced cybersecurity and business protection by Twin State Technical Services.

Why You Need Multi-Factor Authentication Today

September 29, 2021

Cloud adoption is pretty much a given for companies these days. The increase in cloud use over the last few years has helped small businesses be more competitive, and it has allowed many companies to continue serving customers during the pandemic. Cloud technology can keep a business going from any location; however, it can also attract more attacks. Hackers looking to break into company cloud accounts have increased the volume of attacks significantly. In 2020, attacks on cloud infrastructure skyrocketed by 630%. With business networks under attack in a whole new way, companies need to pivot their security focus to protecting their online accounts. What’s the Biggest Risk to Cloud Account Security? The biggest risk to cloud account security is

Read More
Email encryption security icon on keyboard for data protection in IT and cybersecurity; Twin State Technical Services cybersecurity solutions.

How to Use Email Encryption to Protect Sensitive Communications

September 29, 2021

A plain text email is about as secure as a postcard. Any hacker or unintended recipient that intercepts a non-encrypted email can easily read it with no special skills or software needed. What’s even more eye-opening are the types of messages that employees send by unprotected email. They’ll send confidential customer information, passwords, and even credit card details. Not using any type of encryption on email messages that contain sensitive details can leave your business at high risk for a data security breach. While you may think that nothing bad has happened so far without encrypting your emails, the cybersecurity landscape is changing and becoming more dangerous. For example, during the COVID-19 pandemic, the number of new attack methods that

Read More
Cybersecurity virtual event by Twin State Technical Services focusing on network defense, data protection, and cybersecurity solutions.

TSTS Virtual Event: Cybersecurity Made Fun & Easy

September 29, 2021

Learn the Swiss cheese & donut principles behind layered security. October is cybersecurity awareness month and Twin State Tech will provide a fun and memorable way to help you understand and follow best practices to keep your organization from being vulnerable to attacks. Join our 45-minute presentation to learn tips to help protect your data, processes, and investment with a layered security plan. Agenda Not so fun statistics How can the Swiss Cheese Model be applied to cybersecurity? Layered security approach Who should attend Twenty-eight percent of the businesses successfully targeted by cybercrime in 2020 were in the “small business” category, join this event to be on the good side of the statistic. Tech level A high-level overview of many

Read More

Need IT Support That Moves As Fast As You Do?

Whether you’re cleaning up tech chaos or scaling for growth, we’ll help you build a strategy that fits your business and your budget. Let’s start with a conversation.

No pitch. No fluff. Just clarity, confidence, and a plan built around you.

Connect With Us

SIGN UP FOR OUR TECH TALK eNEWSLETTER

Bite-sized Tech Wisdom.
Zero Geek Speak

Once a month, we break down what’s new, what’s next, and what actually matters in IT – no jargon, no fluff, just practical insights you can put to work.

Newsletter Step 1

Start typing and press enter to search

Learn how AI is shaping the cybersecurity landscape. Join our breakfast seminar on Oct 13th.

REGISTER

Unlock the Full Potential of Microsoft Teams with Copilot and Facilitator - Webinar Aug 13 & 20

Register
Scroll to Top