Blog & Updates

What Business Insights Can I Find from Website Analytics?

January 28, 2021

So, you’ve got your website built, online, and receiving visitors… now what? Getting started with your website as your online storefront is just the first step. Your business site doesn’t exist in a vacuum. It’s gathering data 24/7 about which pages are most popular, which buttons are getting the most clicks, and which pages are turning people off. It’s important to understand which website analytics to look for so you can improve your site, which improves your business. 47% of people visit a company’s website for research before deciding to make a purchase. If your online presence isn’t optimized, you can be losing leads and sales conversions. How Do You Get Started With Web Analytics? Website analytics tracking is as simple as

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High-quality virtual event promotion for Twin State Technical Services focusing on Google My Business optimization and digital marketing.

TSTS Virtual Event: Google My Business: Drive Sales & Improve Leads – 01/20/21

December 21, 2020

Please join my meeting from your computer, tablet or smartphone. https://global.gotomeeting.com/join/553157605 You can also dial in using your phone. United States: +1 (786) 535-3211 Access Code: 553-157-605 New to GoToMeeting? Get the app now and be ready when your first meeting starts: https://global.gotomeeting.com/install/553157605 How you have your Google My Business account set up has a direct impact on how your organization shows up in Google results. A well-configured profile gives you the ability to differentiate yourself in Google and drive more traffic to your site. The proper setup of your Google My Business account is a vital part of your national and local SEO strategy. AGENDA: 45-minute presentation1. Why Google My Business?2. How it affects local search. 3. How to

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Modern digital shopping cart illustration emphasizing technology and innovation in retail solutions.

Year-End Technology Purchases That You Can Use for Tax Write-Offs

November 20, 2020

2020 has been an unpredictable year for many companies. But one thing that has not changed is that businesses will be paying their annual taxes in the not too distant future. One of the standard year-end activities accountants will often recommend is to make business equipment investments by December 31 that can be written off as tax deductions. The overall limit on deductions for equipment and technology infrastructure has been raised for the 2020 tax year. Additionally, there is a 100% bonus depreciation that can be used to reduce the tax burden further. If you are planning to make any hardware or software investments to improve productivity, support remote teams, or strengthen cybersecurity, now is the time! Which Technology Purchases Can

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Efficient holiday website preparation tips for 2020 to enhance online presence during Christmas shopping season from Twin State Technical Services.

Best Ways to Prepare Your Website for the 2020 Holiday Season

November 12, 2020

Best Ways to Prepare Your Website for the 2020 Holiday Season   As we head into the holiday season, life continues to feel very different for consumers and businesses. The pandemic had impacted everything from consumer buying habits to where employees work.  Some of the impacts 2020 seen include many large retailers going out of business or closing their anchor mall stores. JC Penney, GNC, and Pier 1 are just a few that have filed for bankruptcy. On the positive side are changes in consumer buying behavior for many other types of industries. For example, food and grocery delivery are booming. Restaurant delivery service DoorDash saw a 110% sales increase between January and May 2020.  E–commerce is expected to see a huge surge this year. People locked down at home or just staying inside to stay

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Effective IT solutions for businesses, virtual events, tech tips, and cybersecurity services by Twin State Technical Services.

TSTS Virtual Event: 2020’s Top Technology Tips & Tricks for Every Business – 12/10/20

November 12, 2020

If you depend on any of the following to do your job: Windows/Mac, E-mail, Internet Search, Microsoft Office, Cell Phone, Video Conference, or Work Remotely, you should attend this interactive learning session packed with tips & tricks to make working with tech more enjoyable. All attendees are sure to learn either a new technology skill, shortcut, or workflow improvement to increase individual productivity, company sales, and new ideas of how technology can tackle the challenges of 2020. AGENDA: Slash through E-mail faster Find new ways to look at your spreadsheets Be a pro in video calls And many more useful, everyday hacks WHO SHOULD ATTEND: Sit at a computer in 2020? You should attend! TECH LEVEL: Novice to Pro. Wednesday,

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Effective SEO services for improved search engine rankings by Twin State Technical Services.

TSTS Virtual Event: The Complete Guide to SEO 2020 – 11/18/20

October 29, 2020

SEO has been around since the late 1990s but it has not stayed the same. In fact, Google has implemented over 196 changes to how search works since 2000. In the beginning, you could add some Meta tags and be done. Today, Google uses more than 200 different criteria to index and rank websites. Our webinar will help you pinpoint how SEO works in this new environment by identifying essential ranking elements and teach you how to optimize your site to current industry standards set by the leading search engines. Learn how much has changed and how to get ahead of your competitors with improved SEO. Our Presenter: Neal Rabogliatti has more than 25 years of experience in web development

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Microsoft List integration with Twin State Technical Services for efficient business workflows and time management.

Save Time and Money: Incorporate Microsoft Lists into Your Business Workflow

October 28, 2020

If your company uses Microsoft 365, a brand-new opportunity for improving workflows and replacing manual processes has just been added. Microsoft Lists was rolled out at the end of the summer to all business and enterprise subscriptions that include SharePoint. Simply switching to cloud technology does not necessarily mean all your business workflows are going to magically improve. It takes a strategy and knowing how to fully utilize the applications that you use. Workflow enhancement and productivity improvement often mean digging into features inside your cloud tools and customizing automation and features to fit your team’s needs. It turns out that many businesses in the Quad Cities area and the rest of the country are underutilizing their technology. 80% of

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Professional tech support services for small businesses and IT solutions by Twin State Technical Services.

TSTS Virtual Event: Create Your Business YouTube Channel Q&A – 10/22/20

September 22, 2020

Setting up a YouTube Channel can be easier than you think. In this month’s virtual workshop, our videographer will answer questions to make sure your YouTube Channel is up and running. This workshop is free, but registration is required.   Video Tutorial Other Resources Blog: 4 Easy Steps to Create Your Business YouTube Channel Video Creation Tips: Creating Video for Social Media

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YouTube channel creation tips for businesses, digital marketing strategy, and professional services from Twin State Technical Services.

4 Easy Steps to Create Your Business YouTube Channel

September 21, 2020

Trying to think of new ways to market your business can be challenging. There is a balance of cost and reward to consider, and companies have to reach people where they are. These days, that means marketing online. Out of all the forms of online marketing, video is one of the fastest-growing and most profitable. Marketing your products or services with video earns about 66% more qualified leads per year than other forms. People enjoy the visual power of video, and for companies, it can be a compelling way to sell that can also be fairly inexpensive. Setting up a YouTube channel can be easier than you think, and it can help you reach a larger target audience. Here are just

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Smart security monitoring and virtual event by Twin State Technical Services, focusing on simple, secure, and reliable network and cybersecurity solutions.

TSTS Virtual Event: PRTG: Simple and Secure Monitoring – 9/17/20

August 28, 2020

Automated monitoring of any device or system is easy and secure with PRTG. Our helpdesk experts will demonstrate this real-time watchdog. Create dashboards to monitor all tech systems, devices, traffic, and applications to keep your downtime at a minimum. Who should attend: IT staff responsible for systems reliability Register Here Thursday, Sep 17, 2020 8:00 – 8:30 am CDT

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