
Integrated Marketing Course: Key Website Points
Having recently returned from an Integrated Marketing Course offered by the American Marketing Association, has motivated me to reiterate the following key website points: What Should a Website Do? Validate: It should be clear what your business is selling within 3 seconds of a user landing on your website. Educate: Provide something of value to the user that can help them in their daily lives. Motivate: Integrate a simple and straightforward ecommerce experience or call to action for sales conversions. Your Website Should Also: Clearly answer “Who I am”, “What I do”, and “What can you do here.” The design resonates with the target audience. The design communicates a compelling value proposition. Must be responsive Must include calls-to-action







