Blog & Updates

How to Make Award-Winning Video Content

January 15, 2018

Here are Five Tips to Produce Award-Winning Video Content [siteorigin_widget class=”SiteOrigin_Widget_Image_Widget”][/siteorigin_widget] 1. Do Your Research Spend the time really researching what your targeted audience wants to see. What you think they want to watch may be entirely different than what they actually want to watch. Ways to get feedback could include: focus groups, surveys, interviews, and paying attention and follow the groups you are targeting. 2. Be Creative Utilize your whole team, your colleagues, your pet pig, or whatever you can to develop a compilation of interesting and unique ideas. Usually the discovery process of concepting a video is done over time and does not just happen on cue. You can be surprised, sometimes it’s the last person you thought

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High-quality IT support and technical services by Twin State Technical Services, specializing in computer repairs, network solutions, and tech consulting.

Synchronize Outlook with your personal Gmail or iPhone calendar

January 10, 2018

Want to know how to see your personal Gmail or iPhone calendar in your work outlook? Follow these easy steps so you never miss an important personal event in the new year. How to Subscribe to your Google Calendar An Internet Calendar (iCal) Subscription keeps your Outlook copy of your Google Calendar up-to-date. 1. Log into your Google Calendar account (https://www.google.com/calendar) 2. In the left column, click My calendars to expand it, click the arrow button next to the calendar that you want to add to Outlook as an Internet Calendar Subscription, and then select Calendar settings. **If you cannot see these settings, you are on the new calendar view. To go back to classic Calendar view click the Settings menu, which is the gear in

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Producing Content Marketing Videos

December 14, 2017

Follow these 6 steps to create content marketing videos to fit your business. [siteorigin_widget class=”SiteOrigin_Widget_Image_Widget”][/siteorigin_widget] 1. Establish the Goals of the Video Decide who your target audience is and then work on the message and tone that you want the video to convey. You also want to have clear CTAs (Calls To Actions). A call to action is what you hope the viewer will do after watching the video. 2. Create a Video Budget A video is just like any other marketing piece your business may use to generate new customers and continually engage current customers. For video blogs or short bumper ads, a small in-house team may suffice. For larger scope videos that will be distributed on multiple platforms

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Enterprise’s Security is Being Attacked with Malware by Hackers at a 60% Success Rate

December 13, 2017

In the latest news, The Hacker’s Playbook Findings have disclosed that malware attacks on enterprise security are successful more than 60% of the time, according to TechRepublic. You need to have a plan in place to counteract them! [siteorigin_widget class=”SiteOrigin_Widget_Image_Widget”][/siteorigin_widget] “According to the third edition of the Hacker’s Playbook Findings Report, published By SafeBreach in December 2017, of the 3,400 security breach methods tested, the malware infiltration success rate reported was in excess of 60%. More significantly, once an enterprise is breached, hackers can navigate laterally through the network at an astounding rate more than 70% of the time.” “In other words, whatever your enterprise has done to protect its network from unauthorized access up to this point is almost guaranteed

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Be Cautious of the Track Your Package Scam

December 8, 2017

[siteorigin_widget class=”SiteOrigin_Widget_Image_Widget”][/siteorigin_widget] During the holidays, many of us will be expecting shipments from UPS, FedEx, and our regular postal service. As a result, we may be more easily tricked by shipping scams that claim a package was undeliverable or rejected. The hook is used to get you to open an attachment or click a link, thereby infecting your computer with malware. Keep in mind – neither the postal service, UPS, or FedEx will ever contact you by email if a package can’t be delivered. If you do receive an email like this, what do you do? DO NOT CLICK ON THE LINK! Add the sender to your junk mail – eliminates this sender from contacting you again! How to add to

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Professional IT services and technical support solutions by Twin State Technical Services.

How to Stay Safe While Online Shopping

November 28, 2017

Why should you be conscious of online shopping? While you’re browsing from the comfort of your own home for that special holiday gift, unfortunately so is a hacker looking for your credit card information. Don’t be that easy target! The National Retail Federation forecasts that most consumers will turn to online shopping this holiday season, spending an average $967, marking a 3.4 percent increase from last year. But in 2016, nearly 16,000 victims of credit card fraud in the U.S. collectively lost more than $48 million (FBI’s Internet Crime Complaint Center). Here’s how you can protect your information while shopping for this holiday season. Shop on Secure Websites You will want to use a secure website when making a purchase. Using

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How to Create Content for Your Website

November 22, 2017

Do you write your company’s content? Do you want to start but don’t know how? If you follow these simple steps you’ll be able to write content like a pro! Content creation is important for your company’s SEO. What is SEO you ask? Well it is short for Search Engine Optimization. In our previous post, we discussed how not utilizing SEO can hurt your business. Writing blog posts or news articles will keep your website alive and up to date. This builds the SEO your business wants to rank for. Plus, don’t you find it concerning when you go to a website and the content hasn’t been updated in 3 years? Don’t get overwhelmed, with these steps it writing your

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Search engine optimization concept illustrated on a chalkboard, emphasizing SEO strategies and digital marketing.

Talking Digital Marketing: SEO Hurting Your Business?

November 16, 2017

As we said in our previous post about digital marketing, having an online presence is very important in today’s world. Not using one major tactic can hurt a business’s online presence. That tactic is Search Engine Marketing (SEO) and it’s vital to digital marketing. Why is SEO important? Focusing on SEO as a tactic can help your business rank better organically on search engines like Google and drive traffic to your site. It determines so much of the traffic that websites get through the internet. It doesn’t matter if you have a local business or a global one; SEO is a must for every business that’s online. There are a couple main reasons why you shouldn’t be ignoring SEO: The

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Professional email etiquette tips for effective communication and business success.

Email Etiquette

November 10, 2017

With all the different forms of messaging and online communication, you may not think twice about your responses in your emails. Although it can be easy to forget to do, experts agree that you must not forget the social rules that accompany any form of professional communication. Did you know that there are 205 billion emails sent every day, worldwide? (Constant Contact) Do’s and Dont’s Do have a clear subject line Be specific “xyz is attached”, please respond by xyz date. DON’T use unprofessional salutation Hi or Hello vs. Hey, Yo, Hiya even when you have a strong relationship with the recipient. DO make sure you use the recipient’s name correctly! Ex. – don’t turn “Robert” into “Bob” unless you are certain this

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Assorted colorful ice cream scoops at Whitey's Ice Cream, showcasing variety and quality, perfect for dessert lovers.

2017 W³ Award Winner

October 27, 2017

Twin State Technical Services has won the Best Website Award in the Restaurant category for Creating Whitey’s Ice Cream’s website! W³ Recognizing the Power of Web Creativity What is the W³ Award? The W³ Awards honor creative excellence on the web, and recognizes the people behind award-winning sites. In honoring the best of the Web, the W³ Awards is the first major web competition to be accessible to the biggest agencies, the smallest firms, and everyone in between. Now in its twelfth year, the W³ Awards received over 5,000 entries from Advertising agencies, PR Firms, Interactive Agencies, In-house creative professionals, Web Designers, Graphic Designers, and Web Enthusiasts. Who is the Power Behind the W³? The AIVA, Academy of Interactive & Visual Arts, is

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